Sophie AUBERT

-Luxury player: Evaluate 8 RFID platforms and propose 10 new use cases -Industrial Player: Studying the applications of the Digital Product Passport (DPP) -Industrial Actor: Mapping European Battery Passport lobbying

Jan 2024 – Present | IBM iX – Senior Commerce Consultant Innovation Consulting | Jan – Feb 2024 | Retail/Luxuring Groups -Led innovation scouting and retail benchmarking during NRF 2024 for major luxury and retail clients. -Designed curated store tours showcasing best-in-class omnichannel and user-centric experiences. -Presented post-NRF insights on key trends (unified commerce, AI, clienteling) E-learning Module Creator | Jan 2024 | Cosmetics Group -Produced an e-learning module on Responsible AI for a global cosmetics group, incorporating core ethical design and impact-driven product principles. Search Engine Audit | Mar – Jul 2024 | Food Wholesaler -Conducted a search engine and user journey audit for a national food wholesaler. -Delivered data-driven recommendations to enhance visibility, SEO performance, and digital user experience. Feb 2023 – Jan 2024 | Product Owner – Trusted AI Platform | French Banking Group Product Vision & Discovery -Led the discovery phase of a group-wide Trusted AI platform: conducted stakeholder interviews, analyzed regulatory impact (AI Act), and mapped over 200 AI models across four business units. -Co-facilitated user workshops to define and prioritize core platform features Delivery & Backlog Management -Defined the product roadmap and managed the backlog to ensure incremental value delivery. -Oversaw feature testing and integrated beta user feedback to drive continuous improvement and adoption. Change Management & Communication -Created training materials to support onboarding across business entities -Built executive-level presentations (Steering Committee, Ethics Mission Committee) to ensure alignment on AI & Ethics principles. Aug – Dec 2023 | Proxy Product Owner – Blockchain Traceability | Retail Group -Led communication around salmon traceability using blockchain (newsletter, brochures, merchandising). -Conducted a study on future blockchain use cases aligned with business strategy and product roadmap.

*Monogram, E-Commerce, Second Hand Company - Comprehensive study of the fashion second-hand market (players, business models, B2B business, tech solutions, international) - Benchmark of social commerce, authentification and NFT solutions - Creation of authentification training books (Chanel, Hermès, Gucci, Louis Vuitton, Balenciaga, Saint Laurent, Céline *With Paris, France Support clients mostly from the Cosmetics and Luxury Industry (L'Oréal, Coty) on their digital studies and digital road maps/ - Digital Hot Topics Research: Trends and Concepts Identification, Benchmark studies, actionable propositions to help clients build their digital strategy on some subjects like Gaming, Gamification, Cause and Purposes in Social Media, Social Commerce . - Audit of brand and competitors social commerce practices - Participation in social listening and audience profiling studies and workshops to identify some interesting insights that could nurture the brand social content strategy. - Employee upskilling webinars/ elearning on digital topics: Turning your Make Up Artist into an influencer, The Strategy behind Nike Success. - Social Commerce Strategy: Define key models and best practices, live streaming and online consultation playbook *Lacoste Operational Marketing , EMEA -Supported the implementation of 360 Marketing Plans on some key markets Italy, Russia, Turkey, Middle East *Alexandra Diffusion B2B Sales in Showroom

-Collaborated on the new re-positioning and vision of the brand with the creative agency -Defined main activities concepts for 2019 in line with the new product launches and the key commercial period of the year - Worked with 3rd parties on the production of the digital assets (campaign photos and videos, social media content) and worked with the PR agency on the Ambassadors and Influencers strategy -Coordinated with Retail Marketing, E-Commerce and sales on the implementation on the other touch points

- Adapted and implemented the product, distribution/retail, promotion and media strategy of Valentino, Prada, Comme des Garçons Perfumes in GCC ( with 10 markets: UAE, KSA, Bahrain, Kuwait, Qatar, Jordan, Egypt, Iraq, Palestine, Lebanon) to maximise the sales and increase VMS - Lead the creation of new lines and promotions adapted to the Middle East region - Worked closely with the different distributors, the commercial team and the key regional retailers ( Sephora, Wojooh, Al Shaya, Al Tayer,..) - Opened new counters in the best regional doors for the launch of Prada Olfactories private collection

- Defined the marketing strategy and plan of all brands in India (Calvin Klein, Davidoff, Roberto Cavalli, Chloe, Marc Jacobs) and all Ultra Prestige Brands for South East Asia (Chloe, Marc Jacobs, Balenciaga, Bottega Veneta) -Worked closely with the marketing development teams in Paris / New York and all the marketing managers/ directors of the different countries (Luxasia team for the 8 SEA markets : Singapore, Malaysia, Indonesia, Hong Kong, Taiwan, Philippines,Thailand, Vietnam, the Chalhoub team for India) to achieve perfect 360 launches in the markets

- Elaborated the Travel Retail Asia Marketing Strategy, working closely with the operational marketing team in Paris, the Area Managers in the region ( China, Hong Kong, Taiwan, Japan, Australia/ New Zeland, Thailand, Malaysia, Singapore, Indonesia) and our Korean distributor - Implemented the new product launches of Make Up, Skincare, Fragrances on all the different channels : Airport, Downtown Shops and Airlines and worked on Travel Retail specific developments and projects

- Contributed to the elaboration of a relevant make up, fragrance and promotion strategy for the region (identification of new products opportunities, estimation of sales potentials, benchmark proposals) - Worked closely with the Asia Pacific subsidiaries to establish guidelines for countries on launch potentials and on A&P actions. - Developed a good knowledge of textures, colors, services and animations concepts in the Asia Pacific region working in weekly contact with development and training teams

- Briefed and defined the GWP plan and followed up the promotion budget - Conceptualised and produced training tools (uniforms, accessories, brochures) - Organised the annual seminar of the best regional make-up artists