Sophie Benesse

• Team management: Managed two marketing coordinators • Campaign leadership: Led national and sector-specific marketing operations, including target definition, objective setting, project scoping, briefing of product, digital, and media teams, deployment, and post-campaign analysis • Trade marketing: Managed the Apple x Fnac partnership, implementing 360° communication plans around Apple’s key moments (product launches, promotions, brand news) with a strong business-oriented approach • Creative production: Designed master creatives and in-store promotional materials • Budget Management: Planned and monitored budgets

• Team coordination: Managed a team of 4 people • Contact plan definition: Designed ad hoc campaign strategies and set revenue targets per campaign and overall • CRM strategy execution: Oversaw CRM initiatives during key business periods • Campaign operations: Executed email, push, and SMS campaigns, conducted A/B testing, and provided optimization recommendations • Dashboard creation: Built dashboards to analyze CRM KPIs and revenue performance • Project management: Led ad hoc data-oriented projects and drafted business specifications • Business reviews: Delivered monthly and annual business performance presentations • Crisis management: Handled COVID-19 crisis response and developed related communication strategies

Working as part of a 4-person team, in close collaboration with the Loyalty and CRM Managers, and mentoring interns. Played a key role in implementing and coordinating the CRM marketing strategy across the group’s brands. • Activation Plan: Contributed to lifecycle campaigns and prospect conversion initiatives • Loyalty Programs: Oversaw recruitment and engagement strategies for loyalty program members • Project Management: Collaborated cross-functionally with departments such as brand marketing, e-commerce, pricing, distribution, and IT; managed relationships with marketing and CRM agencies • Performance Analysis: Monitored and presented CRM KPIs and campaign results • Budget Management: Planned and controlled CRM budgets