Sophie BOGDELIN

(Avril Group: 7 billion turnover in the vegetable oils and proteins sector, B to C and B to B, including - human nutrition with Lesieur and Puget oils and sauces, - Matines eggs, - animal nutrition with Sanders pork, poultry, rabbit, eggs, - renewable energies with Diester biodiesel...)... Led the marketing strategy, with the following key activities: - for Lesieur, brand and portfolio management, innovation, communication, media, digital, market research, culinary activities, nutrition, public relations, sustainable development… - for Matines, brand strategy and communication - for Sanders, upgrading of productions to reach a quality mark (e.g. partnership with Fleury Michon "J'aime le jambon" without GMOs nor antibiotics) - for Diester biodiesel, business strategy, brand strategy and communication targeted both to key opinion leaders and public opinion

(brands: Lesieur, Isio 4, Puget, in vegetable, olive oils, and sauces: 700 M€, team 24 people) - Re-defined the marketing strategy of the company - Successfully launched a disruptive innovation range: Stop Goutte - Launched new effective advertisements: Puget ad ranked top 10 best ever tested by TNS Kantar - Developed the digital driver and set up a Data Management Platform - Re-organized the team to catch new market opportunities - Coordinated the BU strategic review for the Group

Culinary division (Maggi culinary aids, soups, sauces, Mousline, Buitoni, Nestlé sweet condensed milk and shelf stable desserts, Gloria milk…): sales €350 M, team 10 salespeople. • Negotiated with Carrefour key accounts to implement a new Category Management approach (the "Cooking Workshop": in-store shelf material, Trade events, flyers) that was extended nationally to 3500 stores and generated +7% sales and a Special Prize for Innovation by IFM. • Development of a promotional policy to optimize display: from 40 to 75% • Optimization of counterparts (in promotions, shelf space, listing ) to commercial agreements, with Mc Kinsey. • Negotiated with the Trade. • Reorganized and managed a team of 10 people

Desserts Mont Blanc, La Laitière, laits Nestlé, Gloria. CA: €76 M, budget €7 M, équipe de 5 personnes - Optimisation de la marque Mont Blanc en vue de sa cession LBO: innovations (Mont Blanc Pépites), communication (presse, affichage et TV), rénovation du packaging, optimisation des promotions et du pricing, baisse des coûts. Contribution au dossier acquéreurs et à la gestion des reclassements.  Croissance de 10% du chiffre d’affaires total sur des marchés à –5%, gain de 6 points de résultat d’exploitation ; cession et reclassements menés à bien - Lancement de Gloria en briquettes, soutenu par une campagne presse et un site internet « pour-cuisiner-leger.com »  Augmentation de 14% des ventes de Gloria et de 30% de la rentabilité - Participation à des groupes de travail internationaux pour des lancements de produits « Santé » à base de lait

Desserts Mont Blanc, La Laitière, milks Nestlé, Gloria. Sales: €76 M, budget €7 M, team 5 p.

Mousline mashed potatoes, Sales: €43 M, team 2 p.

Dash (Bold) laundry detergent range, sales 40 M€, managed 2 people - Developed a new TV ad campaign - Repositioned the brand’s pricing - Sales +14% in a stable market, operational margin +2 points

Mr Propre (Mr Clean) household cleaner and Antikal limescale remover, sales 61 M€ - Achieved a breakthrough relaunch of Antikal : understood reasons for stagnating volumes, recommended a new communication strategy and developed 3 TV copies - Volume + 47% in one year - Implemented the promotional plan for the launch of Mr Propre Kitchen Gel with bleach: - Display level 20% ahead of objectives