Sophie de Kepper

Partner to Regional Social Lead to run EMEA marketing function, team and activities. Key projects: – Night at The Louvre (Grand Prix at the Drum Awards 2019), Dracula's Castle, Guinness Storehouse, Sharks Aquarium, Paris Catacombs, Galeries Lafayette, Courchevel (suspended cable car in the Alps). > Social media strategy for global activation, execution, optimisation and reporting, content briefing and production, project mngt. – Italian Sabbatical: People from all over the world volunteered to help revitalise the Italian village of Grottole that is at risk of disappearing. More than 280.000 people applied. > Creative approach & narrative, content production, social strategy, execution, project mngt. – Germany launch: following the core strategic insight for this market, applied a local influencers' approach to the German audience to rediscover holidays with Airbnb – Not Yet Trending Durban & Azores: Tipped off by guest travel data, we find up-and-coming destinations on the verge of global relevance and use Airbnb's editorial voice through the lens of our community and a fresh group of up-and-coming storytellers to inspires immediate wanderlust. > Creative approach & development, research, content production, localisation, distribution and reporting, ensuring content is spread through departments (social, comms, AirbnbMag, product, partnerships). – Africa Travel Summit: 200 innovators in tourism and tech to debate how technology can be used to accelerate inclusive and sustainable economic growth through tourism on the African continent. > Social media coverage onsite, content production through influencers, and developing African content for Airbnb social channels on the long run. – Visit Sweden: Sweden has listed the entire country on Airbnb. > Social media strategy for this campaign, content production and execution. Skills: Project Management, Content, Social and Editorial strategy, Content Planning, Influencer marketing, Creative writing, Brand building

Lead of all social and brand activities for Airbnb France Coordinating a team of 6 across EMEA to deliver social activity in markets (UK, Germany, Spain, Italy, Netherlands, Russia) following global guidelines and reporting to SF headquarters – Social strategy input, including developing the French community, creative content, campaign execution, real-time responsiveness – Product experience ie. building "Neighborhood" guidebooks, website and app localisation – Content and channel planning – Building brand TOV for Airbnb France across platforms – Brand awareness through initiatives with influencers and bloggers – Brand Monitoring - Social listening – Emails and community newsletters – Editorial partnerships – Exploring tech innovation to develop disruptive business solutions – Coordination of translation