Sophie Gervaise

Consumer-centric approach: develop the French strategy to attract new consumers and develop loyalty while offering a unique customer experience with the brand. - Strategy: Business Plan building by defining, conducting and analyzing quantitative and qualitative to get consumer insights. - Media: build strong media plan in TV, web TV, OOH, digital and social and use relevant innovative and non-conformist ideas to leverage the message for both products and events. Analysis of each campaigns with take away (continue / stop / optimize). - Creatives: develop creative masters or find the right adaptations from the international masters for the French market. - Business: work on cross-department projects to foster the marketing and sales strategy in the daily business. - Collaboration: > internal: support national Sales and Trade Marketing teams and organize trainings for new employees > HQ relationships > Agencies management > Management of an assistant (6 months) Achievements: Creativity with Red Bull Dance Your Style (international street dance competition): led the development of the creative assets (TVC, Key visual, social, interactive DOOH) implemented in 16 countries • Project lead of Gotaga on Tour: 360° activation linked in retail with 260K dedicated cans listed in Monoprix to unlock clues of the digital activation (50K participants) using innovative technology (Live Quizz in Twitch) and 4 events (100% sold out)

- Analysis: data analysis to build insights and define recommendations - Project management: lead of 360° campaign to develop product education and consumption in daily occasions - Training: brand trainings to all new employees and external suppliers Achievements: • Results oriented: increase Red Bull’s consumption while working with tailor made campaigns (awareness: 80% of the 18-34yo reached, physical avaibility: 2K in-store theaters, 6 new canteens listed, +10K new consumers)