Sophie Giffard

📍 Based near Perpignan, in France – Available for projects across Europe & internationally I support tourism professionals (travel agencies, online platforms, DMCs, accommodation providers, OTAs…) in their business development efforts, product creation, and the management of B2B/B2C partnerships. My areas of expertise include: - Design and structuring of tourism products: packages, tours, dynamic packaging, 'à la carte' offers (focus on City breaks) - Account management: portfolio handling, commercial activation, performance monitoring - Sales strategy and product positioning - Prospecting and opening new markets / distribution channels (API, Offline, Channel Manager, etc.) - Development of long-term partnerships with suppliers, platforms, and distributors - Support with contract creation and improvement of commercial agreements - Training and coaching of sales teams (sales techniques, negotiation, connectivity tools) - Market research & competitive intelligence to identify opportunities and adapt the offer - Optimization of client/supplier databases and qualified business matchmaking I combine a strategic vision with hands-on execution, focused on efficiency, adaptability, and sustainable growth.

📍 April 2018 – April 2020, based in Barcelona, Spain Created and managed a sales team dedicated to developing new partnerships and deals for City Breaks’ flash sales. Led coaching and support to maximize team performance. Simultaneously, I supervised the implementation of Salesforce CRM at the group level, analyzing business needs and optimizing tools to improve efficiency. Key missions and achievements: - Flash Sales: Generated over €2 million in revenue from the Harry Potter Studio package, with a 24% profit margin across Vente Privée France, Belgium, Spain, the Netherlands, and Luxembourg - Hotel & DMC Partnerships: Designed impactful sales presentations in PowerPoint and negotiated competitive rates and exclusive deals with hotels, DMCs, and tour operators - Project Management: Coordinated the development of hotel + flight packages, ensuring seamless collaboration between operational and sales teams - Performance Optimization: Used Power BI to regularly analyze commercial performance, refine strategy, and maximize revenue - Salesforce CRM Implementation: Led the integration of Salesforce across the group, enabling accurate KPI tracking and ongoing process improvement - Leadership: Directly managed a team of six salespeople, with a strong focus on motivation and target achievement - Offer Production: Built complex offers via Excel files, then loaded them into the Orchestra system and subsequently into the Shiva tool

📍 July 2017 – March 2018, based in Barcelona, Spain Joined at the launch of the flash sales concept in Barcelona, based on Dynamic Packaging technology (flights + hotels, sometimes including activities). I positioned London as the top destination by margin share (60%), followed by Dubai, Malta, Morocco, cities in Portugal, and Eastern Europe. These results directly led to my promotion to Area Sales Manager City Break (Purchasing Manager), to support commercial growth and product development. Key responsibilities: - Negotiated and selected dynamic packages combining flights, hotels, and activities - Analyzed performance by destination to optimize product mix and profitability - Managed relationships with suppliers and strategic partners - Contributed to defining pricing and commercial strategies - Production of offers using Excel files and uploading them into the Orchestra system to ensure accurate and efficient content management

📍 July 2016 – July 2017, based in Barcelona, Spain Hired to develop the portfolio of T3 restaurants outside the Paris region, I exceeded my targets by 200% within three months, which led to taking over responsibility for the PACA region (T1 restaurants). I also won an internal Tripadvisor challenge, ranking top in KPIs among 150 Account Managers. Key responsibilities: - Personalized support and guidance for restaurateurs (photo management, page layout, review moderation) - Phone-based work 70% of the time for client advice, sales, and account follow-up - Daily use of Salesforce CRM for account management and reporting - Organizing and conducting professional visits and meetings - Demonstrating and selling the SaaS tool TheFork Manager (floor plans, reservation management, various tools for restaurateurs) - Performance analysis and strategic advice to boost bookings - Building strong client relationships and managing key accounts

📍 October 2014 – June 2016, based in Paris Initially focused on content production and management, I quickly expanded my responsibilities to client relations and sales, which led to my promotion as Account Manager. Versatile, I also supported the sales, accounting, and customer service teams. Key responsibilities: - Account management: overseeing 300 property owners in France, providing patient and personalized support, spending 70% of the time on the phone to explain and optimize their practices to maximize revenue - Offer production: creating and updating listings on the Kygo system, uploading and optimizing content to ensure maximum visibility and attractiveness - Yield management: managing availability and adjusting stays according to seasonality to improve profitability - Deep understanding of owners’ needs with regular follow-up to help them develop a profitable activity

📍 October 2013 – October 2014, based in Paris, France Actively participated in the management and development of B2B white-label partnerships for the GO Voyages and Opodo flight booking engine, with a cross-functional role combining commercial follow-up and technical coordination. Key responsibilities: - Administrative follow-up of client files using the AS400 system - Assisting in the setup and development of new White Label partners - Promoting GO Voyages & Opodo products on partner websites through communication of promotions and merchandising activities (Promovacances, Last Minute, Aéroports de France) - Simplified monitoring of commercial performance and contractual conditions - Regular communication with partner assistants to understand their needs and provide tailored support - Learning benchmarking concepts and conducting competitive analysis to better position the offering

📍 School holidays from July 2012, based in Vénissieux, Lyon area, France Childcare and animation for children aged 3 to 8 during school holidays, organizing and supervising a variety of indoor and outdoor activities. Key responsibilities: - Planning and implementing fun and educational activities adapted to children - Supervising a group of 50 children within a team of 12 animators, under the guidance of a lead caregiver - Strict adherence to safety rules and regulations concerning the care of minors - Teamwork to ensure the safety, well-being, and active participation of children - Adapting activities according to children’s needs and rhythms

📍 May – June 2012, based at Hôtel IGESA "Le Trez-Hir", Plougonvelin, Brittany, France Comprehensive internship in a seaside hotel, involved in key functions including accounting and front desk operations, with daily support to hotel management. Key responsibilities: Accounting: - Tracked customer payments and supplier invoices - Issued and sent customer invoices - Recorded cash flow and monitored daily treasury - Performed weekly and monthly closings Front Desk: - Welcomed, informed, and guided tourists during their stay - Handled phone calls and managed reservations - Provided recommendations using brochures, internal databases, and local tourism resources - Communicated in English with international guests - Occasional support in restaurant service and housekeeping operations.

Multitasking animator for the mini club and evening entertainment for adults at the Hôtel IGESA "Puy St Vincent". Working at a team of 5 animators for a group of max 50 children (8 to 12 years old) per day. Organizing musical shows, original shows (skits, quiz, games), lead the "Village Dance" dressed as mascot 'Bobby Bear', and animation of dancing parties, in a team of 10 animators.

Multitasking animator for the mini club and day and evening entertainment for adults at the the Hôtel Odalys "Les Berges du Canal". Working at 2 animators for a group of 15 to 30 children (4 to 12 years old) per day. Working at a team of 5 animators and organizing games adapted for adults, mini shows, dancing parties etc.