Sophie Gosteau

𝗳𝘂𝘁𝘂𝗿 𝗽𝗿𝗼𝗰𝗵𝗲 est la 1ère Communauté française Marketing / Comm pour C-Level / Head Of / Leaders Seniors dédiée au présent et au futur de nos métiers. Nos objectifs sont clairs : 📍Proposer des moments d’échanges détendus et réguliers 📍 Réconcilier data, créativité, stratégie et tech 📍Faire grandir ses membres, collectivement et individuellement 📍Créer de l’intelligence collective, autour d'évènements pro offline et online

Marketing Flow est une communauté d'entrepreneurs, freelances et marketeurs engagés qui se forment au Growth Marketing et s'entraident pour décupler leur impact positif. Nos engagements sont variés mais visent tous à promouvoir un monde plus responsable : produits made in France, Bio, Recyclé ,communication éthique, promotion de l'inclusion sociale, développement de l'économie solidaire, etc. Tu as un projet à impact et tu veux rejoindre la communauté, ça se passe ici : www.marketingflow.fr

On trouve les clients que j'accompagne dans les domaines suivants : SaaS B2B association cabinet d'avocats CEO et solopreneurs évènementiel B2B et B2C Mes missions : - Accompagnement stratégique en marketing - Lead Gen, acquisition clients en outbound - Community management sur Insta et FB - Rédaction de plaquettes produit - Learning Expeditions - Growth marketing - Stratégie LinkedIn - Transcréation - Ghostwriting Les missions qui me font le plus vibrer ? Ce sont celles où il y a tout à construire ou beaucoup à faire. J'aime mettre en valeur le potentiel des entreprises que j'accompagne et les aider à rencontrer leur cible idéale.

Skills: Community Building · Communication

Sigma Conso was acquired by Canadian CPM Software provider Prophix in October 2021. The addition of Sigma Conso’s technology and resources strengthens Prophix’s consolidations capabilities while also extending the group's global reach. Similarly, Sigma Conso joins Prophix’s ranking as a leading cloud CPM software provider with more than 1700 active customers worldwide, industry-leading retention rates and best-in-class customer NPS. ****************************** Reports directly to the group CEO. Missions : - Define, implement and monitor the company's marketing plan. - Plan, organize local and international events. - Evaluate and control the results of marketing actions for local and international markets. - Production of marketing materials, from brochures to newsletters, graphic charter, presentations, website, etc... - Ensure the consistency of communication materials and collateral. - Manage the website. - Define and manage the communication of the company and its offer. Achievements: multilingual website (redesigned in 2011, 2013 and 2015) in partnership with agencies, GDPR compliance (description of processes in RISMA software), implementation of marketing automation software.

- Management of multi-support marketing campaigns: brand and product launches, lead generation, event promotion; campaigns ROI analysis - Conference production (10+ conferences a year): topic generation, speaker recruitment, rehearsals, etc. - Advertising strategy, listings on industry guides - Co-work with the multiple SunGard product lines worldwide on a number of common projects

- Event management (exhibitions, seminars and cocktails ; ca. 25 events a year) - Management of PR and media relations (contacts with key journalists within the industry, mainly based in the UK and the US) - Development and execution of communication campaigns - Advertising management (strategy, media negociation, concept development) - Edition of marketing collaterals; quarterly newsletters (content management, articles from interviews with in-house specialists) - Corporate and product rebranding management in 2002 - Coordination of the website projects; content management