Sophie Hébert

Business consulting missions with companies from several sectors (BtoB & BtoC) ❍ Kind of structures : Startups, Scaleups, projects under construction ❍ Industries : Tech, Finance/FinTech, Real Estate, Consulting, HR, FoodTech, Event Management, Retail, Fashion, Luxury, Catering, ... ❍ Companies : Brand & Celebrities, iBanFirst, le 22Lunetier, Twin Group, Twin Digital, Outchi, ... ➤ Advising companies in the development of their strategy ✓ Benchmark and market analysis, positioning ✓ Development of brand platforms ✓ Assisting in the positioning of a brand ✓ Implementing an inbound marketing strategy, communication ✓ Developing, launching & implementing communication policies, media plan ➤ Management of the marketing action plan, communication, events (BtoB, BtoC, private, general public and associative) ✓ Creation / redesign of website ✓ Organization of events & product launches ✓ Opening of an eyewear store, layout & merchandising ✓ Establishing media & communication tools ✓ Product launch, services ✓ Media speaking ➤ Consulting in organization and management

⚖️ Doctrine.fr is a legal information platform (www.doctrine.fr) based on Artificial Intelligence ⚖️ Aggregator of legal decisions & case law ➤ Needs and opportunities assessment. ✓ Drawing up the strategy and action plan to respond to business issues around the identified personas ✓ Conducting market research to increase brand awareness ✓ Designing and developing campaigns to support customer onboarding and collaborators creating "welcome boxes ✓ Setting up an employee advocacy strategy ➤ Coordinating internal teams around the corporate project ✓ Working closely with the sales, marketing, product and design team ✓ Steering projects and managing teams ✓ Preparing on & offline sales support tools: white papers, observatories, brochures, banners, press materials, ... ✓ Initiating the Instagram account (employer branding) ➤ Developing the marketing plan in the field ✓ Carrying out the campaign "Je le jure! " campaign, its media communication, podcast campaigns ✓ Accompanying the establishment of lead acquisition campaigns or their maturation (marketing automation) ➤ Event planning and organization ✓ Production and logistical management of 60 annual internal & external events (for Lawyers, Jurists and Notaries) including the "JurisCup 2019" ✓ Digitalization of events: webinars, podcasts, webcasts, live conference, ... ✓ Search for providers and partners ➤ Measuring campaign results ✓ Data analysis ✓ Budget management ✓ Impact study of events on sales processes ✓ Collecting customer and participant opinions to increase their satisfaction ❍ Projects: JurisCup, Je le jure!, Viva Tech, Salon des LegalTech, Legal Digital day, Live Morning, Podcast Droit commun, ...

Corporate Communication Team Annual event dedicated to worldwide marketing teams - 700 attendees - 4 days - 6M€ ➤ Planning the "World Wide Brand Convention 2018". ✓ Search for providers & partners: places, restaurants, accommodation, transfers, caterers, technical, ... ✓ Negotiating arrangements for services ✓ Choosing the theme, graphic design. ✓ Approval of the contents of the event ➤ Event management and logistics ✓ Management of 45 hostesses ✓ Tasting, technical and logistical location. ✓ Organization of work session schedules ✓ Management of transfers ✓ Steering of external teams on site ➤ Leading the communication around the event ✓ Management of mail communication : save the date, invitations, post-event questionnaires ✓ Coordination of the graphic chain & editorial line ➤ Reporting ➤ Budget management ➤ In-house & external team management

Executive Board member ➤ Leading the division ✓ Executive management of the 5 employees of the division: objectives, follow-up, reporting, career plan ✓ Setting and monitoring of performance indicators, development of dashboard ✓ Carrying out PR and production agency tenders, casting for campaigns, ✓ Monthly reporting at the executive committee ✓ Deploying the international strategy when the company was acquired ➤ Building the brand platform ✓ Leading the brand positioning transformation (innovation) ✓ Creating the editorial line in cooperation with the corporate graphic design department ✓ Writing and coordinating brand content: press release, mailing, blog, medium, social networks ➤ Defining and conducting the communication strategy, functional to the business objectives ✓ Realizing "on & offline" communication campaigns: mailing, TV, radio, display, field, ... ✓ Planning and organizing events (80 per year in Europe) for specific audiences ✓ Identifying, negociating and monitoring partnerships, monetizing the site's advertising spaces ✓ Launching and animating social network accounts, monitoring the brand's reputation, content moderation ✓ Developing and supervising press coverage. ✓ Identifying influencers and brand ambassadors ➤ Overhauling the website, coordinating the launch of the mobile application

Communication and events agency - Business Unit dedicated to IBM & McDonald ➤ Customer relations ✓ Briefing from companies ✓ Handling of client tenders and requests for proposals ✓ Presenting to clients ✓ Project follow-up with the client ➤ Producing communication & event projects ✓ Drawing up strategic and functional recommendations ✓ Producing client events in France and the United States ✓ Creating thematic projects integrating scenography, content, activities, culinary declination, goodies... ✓ Creative search for themes and signatures in relation to the event's objective ✓ Providing support in the creation of content for internal events ✓ Identifying service providers and partners, negotiating and validating services ➤ Logistics planning for national and international service providers ➤ Organizing VIP operations on the sidelines of international events ❍ Projects : IBM Cloud convention, Study Tour NYC, Executive Dinners, IBM Forum, ...

Credit Agricole Group - Corporate communication & events team ➤ Planning events for the different units of the group for the internal Top Management and Clients ➤ Organizing the annual International Forum (700 clients, 4 days, 7M€) 18 project managers over 5 months ✓ Managing the coordination of the event: working sessions, restaurants, accommodations, transfers ✓ Roland Garros day, women's final - privatization of the Village ➤ Managing the communication around the operations ✓ Graphic creation of the events ✓ Sending invitations ✓ Management of post-event reviews, summary & executive report ➤ Reporting ➤ Budget management of key accounts ➤ Implementing an internal communication tool under SharePoint ❍ Projects : Steering committee at Villa Medicis, Patronage at Gaïté Lyrique & Opéra Garnier, International Forum

Consulting agency inCommunication, events and business travel ➤ Managing client projects ✓ Responding to public and private tenders ✓ Drawing up strategic recommendations ✓ Client business presentations ➤ Planning corporate events and business trips: seminar, convention, congress, incentive, teambuilding ✓ Scheduling the BMW Road Show (27 dates in Europe) ✓ Client welcoming services ✓ Coordinating vehicle testing sessions ✓ Supervising and training hostesses ➤ Conducting brand communication operations (BtoB & BtoC) ➤ Financial management of customer accounts ❍ Clients: BNP Real Estate, BMW, Cogedim, Groupe Accor, Mama Shelter, LD Comodities, Volvo, Mercedes, Fox Pathe Europa, Bouygues Immobilier, Kaufman, ...