Sophie Lacroix

Biostime (N#1 organic formula in pharmacy), Good Goût (organic baby food), Dodie (baby care), Zesty Paws (pet supplement), Aurelia (Nutricosmetic) ---- ENGLISH ---- • Full P&L responsibility for France & UK • Multi-Channel business development: pharmacy, mass-market, e-commerce, export. • Direct leadership of 160 employees, including 2 field sales forces (pharmacy & mass retail) • Negotiated strategic agreements with key distributors to boost market share & distribution • Build strong consumer & science-led brands with no compromise on ethics & quality (BCorp) Successfully relaunched the UK subsidiary in 2024: one year interim ---- FR ---- • Responsabilité complète P&L France & UK, pilotage stratégique et opérationnel. • Leadership d’équipes multiculturelles : 160 collaborateurs, dont 2 forces de vente terrain (pharmacie & GMS). • Développement business multicanal et international : pharmacies, GMS, e-commerce, export. • Négociation commerciale et partenariats stratégiques avec distributeurs clés • Innovation et brand building : Développement de produits santé/nutrition validés par des experts (pédiatres, nutritionnistes, pharmaciens). Standards éthiques et qualité élevés (BCorp). • Relance réussie de la filiale UK (2024) : interim d’un an, restructuration d’équipe, négociations commerciales pour bâtir un business durable (animalerie, e-commerce)

---- ENG ---- - Led innovation strategy across three key brands: science-backed products, unique brand assets developed with healthcare professionals (pediatricians, nutritionists, pharmacists) - Brand renovation & repositioning to maximize market impact - Executed sustainability agenda: B-Corp certification, carbon footprint reduction, responsible packaging, ethical sourcing ---- FR ---- - Pilotage de la stratégie d’innovation sur trois marques clés : produits uniques fondés sur la science, actifs différenciants développés avec des professionnels de santé (pédiatres, nutritionnistes, pharmaciens) - Rénovation et repositionnement des marques pour maximiser l’impact marché - Déploiement d’une stratégie durable : certification B-Corp, réduction empreinte carbone, packaging responsable, sourcing éthique

• leading the change after the acquisition by H&H – managing 10 people – double digit growth • Spearheaded a three-year strategic brand plan, achieving B-Corp certification in August 2020, and driving sustainable initiatives including R&D while maintaining brand profitability. • Led the Innovations, Quality and procurement teams: product development, and portfolio management, ensuring excellence, high operational standard and market competitiveness. • Revitalized the communication strategy, defining a new mission, vision, and advocacy. Executing integrated online and offline media campaigns, including B2B and B2C and influencer marketing - full funnel approach, performance media campaigns (Paid Search, Paid Social) • Orchestrated a high-profile ambassador communication strategy featuring Kylian Mbappé • Managed P&L for both Opex and Capex budgets