SOPHIE MILCENDEAU

– Led EMEA field and channel marketing strategies for a new security portfolio, collaboration with Field and Channel Sales Managers to help the business growth in UK, Germany, and France. – Managed $400K budget and tracked ROI across paid media, email, and event sponsorships (10+ events). – Managed MDF budget and marketing plan for partners – Localized web, brochure, and LinkedIn ad content, increasing regional engagement and web traffic. Optimized LinkedIn campaigns, improving CTR by 20% and enhancing lead quality. – Generated $150K in revenue and $300K in pipeline through flagship demand gen event "Ready for IT" in Monaco and France's largest marketing initiative, aligning cross-functional teams across Cybersecurity and WWAN portfolios (Sales / SDR / System Engineers). – Created and executed workshop roadshow in UK and Netherland to promote cybersecurity portfolio to existing Cradlepoint partners – business and engineering focus

– Owned EMEA marketing plan focus France and Germany and ROI tracking. – Delivered 8-part localized webinar series (+30% engagement via cross-functional collaboration sales/ BDR) – Secured $300K pipeline at Les Assises de la Sécurité via close Sales / BDR alignment. – Value propositions campaign with CISO and field execution through market insight and survey executed

– Drove $3M+ pipeline by leading Fortinet's first Mobile World Congress and other key EMEA events (up to 1,000 attendees, SKO, Fortinet led commercial & technical events). – Managed major tradeshows and roadshows (MWC, Gartner, ISF, VMWorld) plus virtual/hybrid events from strategy to ROI reporting. – Launched immersive virtual events and multichannel campaigns to boost demand and partner/customer engagement. – Manage hospitality sport events program as La Transat Jacques Vabre 2021, Skipper Romain Attanasio – Develop of the promotion plans and the acquisition campaigns (paid search, paid social, paid display and email promotion) – Recurrent reporting to management and ROI analysis – Developing programs of "events in a box" for Field Marketing team from the content to the strategy Directed team, budget (2M USD), and event calendar, delivering consistent pipeline growth across EMEA.

– Drove partner programs (MDF), digital campaigns (SEA, SEO), and flagship events, enhancing pipeline and partner engagement.