Soraya Ben Hadj

J’interviens en tant que Directrice Transition Écologique à temps partagé, de manière opérationnelle et sur mesure, pour transformer les contraintes environnementales en leviers de performance durable. Une démarche structurée pour une transition réussie: 1.Point de départ : votre Bilan Carbone® Outil de diagnostic indispensable, il permet d’identifier vos principaux postes d’émissions et de prioriser les leviers d’action. 2. Élaboration de votre Stratégie Climat Grâce à la méthode ACT Pas à Pas® (ADEME), nous définissons ensemble une trajectoire bas carbone alignée avec votre activité, vos moyens, et les attentes de vos parties prenantes. 3. Accompagnement dans la mise en œuvre Du pré-diagnostic aux premières actions, je vous aide à avancer à votre rythme, selon vos moyens et vos priorités. Ensemble, nous construisons une stratégie à impact, adaptée à votre réalité, et cohérente avec les attentes de vos parties prenantes. Mon objectif ? Vous faire gagner du temps, en limitant les risques de greenwashing, et en maximisant les effets positifs pour votre entreprise, comme pour la planète. Un accompagnement expert et accessible : certifiée par l’Institut de Formation Carbone, je vous donne accès à des aides publiques pour faciliter et financer votre transition.

My professional career has been marked by the discovery of an ever-changing digital landscape, and the development and execution of advanced digital strategies. I'm also aware of and concerned about climate issues, and I now take an ecodesign approach to my strategic recommendations. This responsible approach, combined with my expertise, enables me to develop tailor-made strategies to maximize your visibility, enhance your Brand image, increase your engagement and help you stay on top of the latest trends.

- Define and implement the Group's international Social Media strategy - Develop the presence of @ClarinsOfficial on Instagram, Tiktok, Facebook, Youtube and support 30 local Instagram accounts and nearly 4 million followers -Best performing results in the sector on Instagram: unrivaled engagement rate of 0.46% in the sector (0.25% on average among competing brands) -Set up of the Tiktok Academy: more than 160 videos produced with trainees in 1 year, which generated 51% full views -Creation of a VIP pool of global influencers in collaboration with 10 markets: 16% of Instagrams reels are influencer contents, organization of international events, exclusive partnerships - Set up and deploy business features such as Instagram Shops, Virtual Try On, WhatsApp, Live Shopping, etc. - Create filters, interactive games and a metaverse as part of a Brand Seminar intended for employees - Analyze KPIs daily in order to improve and adapt our editorial plan and our content production to constantly evolving platforms - Management of 2 projects managers, 1 trainee, 1 motion designer, and 2 freelances (social media Artistic Director and English native copywriter and community manager - Management of a social media dedicated budget

- Définir et mettre en oeuvre la stratégie d’animation des sites Clarins dans le cadre des lancements produits, animation trade, temps forts commerciaux (black Friday, Double Eleven,etc.) - Organiser des plans d’animation 360 (digitaux, CRM, Social Media) - Concevoir des landing pages pour chaque nouveau produit - Analyser et suivre le trafic sur le site et optimiser le parcours utilisateurs - Optimiser la stratégie SEO des contenus créés

- Galeries Lafayette since September 2017: framing the implementation of an omnicanal customer care service for Galeries Lafayette and BHV Marais brands. - Group AXA (GIE) from Feb 2016 to August 2017: digitalization of AXA's human resources department by helping them to implement digital projects such as mobile learning, COOC, MOOC, etc.

In the context of the worldwide deployment of Dassault Systèmes' employer branding, I work in a multidisciplinary and international team to enhance the candidate experience. My main missions are: - Define, implement and decline the social media strategy - Develop a roadmap to increase employer branding awareness, visibility and attractiveness - Define KPIs and monitor the performance of social media actions - Sensitize HR internal audiences in the use of social networks

• Setup of the Social Media Division, development of a team and establishment of social media strategies for each target set by AXA France • AXA Votre Service • https://www.facebook.com/axavotreservice • January 2013 → +90 000 fans (engagement rate: 0,80% / sector’s average engagement rate: 0,30%) • https://twitter.com/axavotreservice • May 2013 → +1500 followers (bounces on events or on buzz, as during the #CDM 2014 or as organizing a Twitter War-Room, during the « Mondial de l’Auto » in 2014) • Switch by AXA – youth aged 18-29 • https://www.facebook.com/switchbyaxa • June 2013 → +50 000 fans (engagement rate: 1,20%) • https://twitter.com/switchbyaxa • June 2013 → +2500 followers • Recommendation and monitoring of Media Campaigns and Social CRM projects • Custom audience and performance media campaigns on Facebook, Twitter and Linkedin: lead generation, app install, app card, ACXIOM, InMail on Linkedin, etc • Follow up and optimization of acquisition and loyalty campaigns on Facebook and Twitter • Creation of 360° campaigns working with the offline advertising team • Campaigns tailored to young people on Switch by AXA: #SwitchTonAppart #LoveAssureur, #KatyPerry, #SelfieBac, #Instaswitch • Establishment of a customer service (SAV) on social networks • Management/Budget • Manage social media and media budgets • Manage a team of 3 social media experts, of the social media agency (Marcel – Publicis) and of the media agency (Socialyse – Havas) • Work closely with the AXA France media team to increase and optimize their acquisition strategy and engagement (definition and monitoring of KPIs) • Implementation of the 2014 strategy on Facebook, Twitter, Instagram, Vine, Snapchat, Google+ • Accompaniment and strategic recommendations to optimize the presence of AXA France distributors on professional social networks • Sensitize different departments in the use of social networks and their importance in the digital business ecosystem

• Achieve an information space specialized in life insurance on www.axa.fr • Manage an SEO project, one of the digital strategy’s key o Hire an SEO specialist to assist me o Conduct workshops for semantic optimizations o Support marketing teams in rewriting the website’s content • Establish landing devices to relay media and display campaigns on www.axa.fr • Responsible for the social marketing reflection and the development of the social networks strategy for AXA France

Mission at La Net Agence (BNP Paribas), in the Web Marketing department : user experience, SEO, web marketing, e-reputation • Contribute improving the e-reputation of “La NET Agence” https://www.secure.bnpparibas.net/netagence • Optimize user experience and SEO • Improve the online opening account form’s quality in terms of ergonomic • Establish specific offers according to the highlights of the banking sector • Create email campaigns and promotional banners • Promote “La NET Agence” on social networks, together with the Community Manager (http://www.facebook.com/bnpparibas.net)

Mission at AXA France, eBusiness department : web usability, web communication, interactive marketing. • Promote insurance products online • Support website’s www.axa.fr teams in achieving the digital marketing plan • Recommend a social network strategy • Establish user-centric design methods: worked closely with external agencies specialized in user experience (AXANCE, Miratech) to develop ergonomic standards, quality indicators and federate internal teams around this subject • Have received a professional training in technical writing adapted to the Web (by Hypertext): responsible for the site content creation through the establishment of a new health insurance product