Soraya Limam

Digital marketing and strategy consulting for SMBs and startups across financial services, sports and wellness, training, and non-profit sectors. - Conducted competitive analysis and user research to define personas and support launch strategies. - Built CRM flows and activation sequences to improve conversion and retention. - Managed organic and paid social, and search campaigns with continuous performance optimization. - Analyzed user behavior to identify friction points and recommend measurable improvements.

Delivered "Digital Marketing Strategy" training to 100+ professionals. Designed and facilitated sessions covering acquisition, content strategy, and performance analysis.

Industries: Real Estate, Education, Retail, Sustainability E-commerce, Lead Generation, International Management of traditional and digital marketing projects for clients across real estate, education, retail, and sustainability sectors, spanning e-commerce, lead generation, and international campaigns. - Coordinated providers and maintained a project profitability rate of +50% with consistent on-time delivery. - Conducted market analysis and created brand launch roadmaps with a clear product vision and measurable objectives. - Built dynamic reporting systems enabling in-depth performance analysis and continuous strategy improvement. - Led a multilingual international lead generation campaign for a leading Canadian university: full-funnel strategy, visual creation, dynamic reporting. Exceeded application targets by 30% while improving applicant quality. - Challenged partner agencies on results to drive innovation and improve performance.

Multifaceted role within a Canadian digital bank, spanning client relations, team coordination, and new talent training. - Coordinated and scheduled 40+ employees across 7 locations in Quebec, Ontario, and New Brunswick, identifying individual strengths to build high-performing teams. - Designed and facilitated onboarding and training programs for new hires, with performance evaluation and recommendations on content and methodology. - Managed client relationships in-branch and at events, focusing on digital banking product education and user experience. - Coordinated logistics for marketing and community events, evaluated results, and made recommendations for future editions.

- Create editorial calendars on a monthly basis for social media platforms, web, blog and newsletters - Coordinate updates of Quantum’s digital platforms (Web, social media). Continuously improve performances by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Write content and create graphics for internal (communications materials, newsletter) and external communications (social media posts) that builds meaningful connections and encourages community members to take action - Post ads on various job boards while adhering to branding guidelines - Collaborate with staff on new ideas, directions, and tools for marketing and communications

- Develop, verify and organize internet referencing and distribution network to improve the Festival's visibility and spread its informations. - Customer relationship, contact businesses to grow distribution network. - Publish content on social media and web site.