Soukaina LINEBOÛ

Introduction

CMO | Strategic & Digital Marketing | Product Growth & Innovation | Academic Research & Teaching As a CMO specialized in product and service development & optimization, I combine product marketing, high-performing digital strategies, and agile methodologies to help brands scale to the next level. With extensive experience leading complex and innovative projects within CAC 40 companies, I deliver tangible results in customer acquisition, retention, and product transformation. Alongside my corporate career, I have also conducted doctoral research in marketing, resulting in several peer-reviewed scientific publications deposited in the French open-access archive HAL. I also have teaching experience at the university level, where I shared knowledge in marketing, communication, management and consumer behavior, strengthening both my analytical rigor and ability to translate complex concepts into actionable insights. I'm passionate about innovation, automation, and design thinking. Leveraging tools such as Design Sprint, I accelerate creation cycles and maximize business impact. My integrated approach blends strategy, data, creativity, and a results-driven mindset. Every product or service I work on is designed to meet real customer needs while ensuring a seamless, engaging user experience. Looking to structure, transform, or scale your business offering? Let's connect! I thrive on challenges and believe in collaborations that truly make a difference.

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