Sounak Mukhopadhayay

⋄ Developed interactive Power BI dashboards (Sales, Pipeline, Performance) using DAX and Salesforce data, delivering real-time insights to leadership for faster decision-making. ⋄ Built Power BI apps with Power BI Service, deployed in Microsoft Teams for cross-functional business intelligence consumption. ⋄ Designed Power Apps for campaign management integrated with Salesforce, enabling seamless contact creation for future leads and automating workflows via Power Automate, reducing manual tasks by 30%. ⋄ Automated NDA e-signature processes using SharePoint, Microsoft Dataverse, and LiveConsent API, enhancing legal compliance and partner onboarding efficiency. ⋄ Integrated lead generation platforms (ZoomInfo, Apollo.io) with HubSpot and Salesforce CRM via APIs, boosting qualified lead capture by 15%. ⋄ Drove cross-functionally with Legal, Marketing, and Growth teams on strategy-aligned digital tools.

As a Product Marketing Analyst at Pigeon Edu Technologies, I leveraged data-driven insights to improve product performance and optimize marketing strategies. My key contributions included: Data Visualization: Developed and presented impactful visual reports using Excel, PowerPoint, and Tableau, enhancing decision-making processes and driving a 9% increase in sales growth. KPI Development: Facilitated the creation and monitoring of key performance indicators (KPIs), improving sales performance and boosting team productivity by 9%. Strategic Planning: Led comprehensive market research and analysis to identify growth opportunities and shape business plans, influencing a 22% increase in client engagement. Client Collaboration: Coordinated with clients to align marketing strategies by evaluating project documentation and ensuring their business needs were met. Social Media Optimization: Spearheaded social media campaigns to boost user engagement and online presence, enhancing brand visibility and interaction. Team Efficiency: Improved team workflows and implemented productivity metrics, resulting in a 10% boost in overall team performance. Through my data-driven approach and collaborative mindset, I played an integral role in driving business growth and refining product strategies.