soundous ISSAAD
Senior Business Development Manager
Salaire / Taux journalier
Casablanca, Maroc
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Business Development Manager with 20+ years in tech leadership at Dell Technologies and Microsoft. Proven track record of driving 143% margin growth, reducing inventory aging to zero, and implementing GTM strategies that increase market share. Specialized in demand planning, campaign management, and strategic partnerships for sustainable business growth.
Expérience de travail
Head of Go Event
Goevent
déc. 2024 - Présent
1 an 11 mois
Integrated portfolio manager
Dell Technologies
sept. 2023 - mai 2024
9 mois
- Analyze and review the assortment and demand plans of 8 lines of business (LOB) to identify risks & opportunities and adjust the annual plan accordingly. - Develop a GTM strategy for the French & Spanish Consumer markets with a 6–12-month time horizon, focusing on market trends and the competitive landscape to drive YoY growth, achieve a positive premium to market, and gain market share. - Participate in weekly operations reviews, solving any cross-LOB conflicts and sharing regional insights - Lead the implementation and adoption of a simplified online lineup, reducing it by 35%, to enhance the customer experience - Monitor market trends and gather relevant data and insights to identify new opportunities and address gaps. - Optimize Dell.com visibility, increasing desktop sales by 13%. - Produce and present regular reports on product performance, including revenue, margin, and YoY growth, and others KPI
Dell Technologies
juin 2020 - juil. 2023
3 ans 2 mois
10046 Marocchi, Turin, Italie
Senior demand planner
mai 2021 - juil. 2023
2 ans 3 mois
10046 Marocchi, Turin, Italie
- Took Ownership of the supply request for DT product(s) in the UK, US & APJ regions. key results included improved forecast accuracy and effective product life cycle planning, balancing cost, inventory and lead times to ensure an excellent customer experience.- according to the planned strategy - Created a detailed unit volume sales plan that aligns with the assortment plan to drive demand signals and Managed stock transitions, achieving zero aging inventory and 18% share growth. - Exceeded targets: 130% Units, 120% Revenue, 143% margin. - Integrated market insights, including consumer and competitive intelligence, which helped to reduce large screen volume by 26% to better address market needs
Campaign planning manager
juin 2020 - juil. 2021
1 an 2 mois
10046 Marocchi, Turin, Italie
-Created, planned, and executed all online and offline promotional campaigns for consumers, ensuring an omnichannel approach to support the annual plan and the upcoming quarter. - Led campaign execution and performance monitoring while overseeing daily operations. - Collaborated with the marketing and merchandising teams to optimize investments and marketing communications by reviewing traffic numbers, promotional highlights, marketing materials, and conversion objectives. - Ensured strong omnichannel execution and an optimized Lead vs. Participate strategy - Led the launch of new products and showcased the latest IT devices on retail shelves. - Organized regular meetings, business reviews, and campaign assessments. - Stayed up to date on industry trends, competitor activities, and promotions
Microsoft Business Manager
Microsoft
févr. 2011 - juil. 2021
10 ans 6 mois
Morocco, Indiana 47963, États-Unis
- Lead, develop, and implement a strategic roadmap and joint partner planning processes to drive multiple key performance indicators (KPIs), including Windows Server Attach, Office revenue, and Windows 10 sales. - Own and deliver revenue growth through effective pipeline management, coordination of migration campaigns, contract renewals, and by identifying upselling and cross-selling opportunities. - Conduct monthly and quarterly business reviews with leadership, monitoring and analyzing performance at both regional and segment levels, and participate in account review meetings. - Continuously update and train sales representatives and partners on the technologies and solutions offered, providing clear value propositions. - Interact daily with partners and end users, building and maintaining strong relationships with key clients, distributors, and retail partners. - Design team incentive and sales performance programs while managing and allocating budgets by segment to optimize return on investment. - Lead local marketing events and IT expos, facilitating product demonstrations and keynote sessions for partners. - Oversee the implementation and development of new business models and best practices at the local and EMEA levels.
Sales Engineer
DELL
janv. 2004 - mars 2009
5 ans 3 mois
Casablanca, Maroc
-Conduct cold calls and send outbound emails to achieve sales targets and revenue goals for devices andaccessories, including laptops, printers, and LCDs. - Receive calls and assist customers on their buying journey by providing guidance on customized laptops or desktops based on their needs, warranty options, and financing available.
Formation
ENSET
2003 - 2005
3 ans