Stacy Ozier-Lafontaine

I specialize in catalyzing business growth through a unique blend of strategic mindset, cutting-edge techniques, and an arsenal of powerful tools. I'm the driving force behind Staceefy, and they gave me this nickname because I always carry more than one bag of tricks. What I Do: Interim Chief Marketing Officer / Head of Growth: I step in as your strategic partner to lay the foundations for sustainable company growth. Growth Marketing Experiments: With a player-coach management style, I lead and collaborate with your team to execute growth marketing experiments tailored to your business. Tool Stack Optimization: I'm a tool enthusiast! Let me help you unleash the full potential of your growth and digital tool stack for unparalleled results. Marketing Automation Systems: Seamlessly streamline your marketing efforts with my expertise in setting up robust marketing automation systems.

We guide you on the road to success thanks to our complete digital caretaking offer. What I do: - Growth strategy & Execution - Digital Due Diligence / Audit - Website development - Social Media & E-reputation Management - Conversion Rate Optimization (CRO) - Coaching (Digital Maturity, Marketing, Growth Sprint, How to build your tool stack) - Lead generation - Business Idea (un)validation using growth marketing tactics - Social Media

Course material development and workshop facilitation : "Maximizing Content Impact: Content Creation and Repurposing Strategies for Social Media, SEO, Podcasts, and More" for IIL's client, Axa Partners

At MapCreator, we’re a family of map fanatics working together to make map-making easy, fast and accessible for everyone. We are helping our clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed media, websites, products and more. We are proud of our long-standing relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies. MapCreator develops a cartographic production software for: - Cartographic publishing/Production companies - Directory companies (Yellow Pages) - Direct mail purposes - Newsrooms

Founded in 1990, GEOCONCEPT Group is a company specialized in design and implementation of cartographic optimization technologies for professional use. With its own proprietary Geographical Information System (GIS), the GEOCONCEPT Group now ranks among the world leaders in cartographical information and optimization applications for corporations and public organizations. Always at the cutting-edge, the GEOCONCEPT Group is the only “designer” of innovative solutions aiming to transform companies’ and organizations’ efficiency. By combining geographical information with optimization tools, the GEOCONCEPT Group invented "geo-optimization"; optimizing activities by intelligently integrating geographical information with systems.

Youlovewords is a content marketing agency for premium brands. At YouLoveWords, I played a pivotal role in the company's transition from a creative freelance marketplace to a premium content marketing agency catering to renowned brands, including CAC40 leaders. My responsibilities included crafting and executing a comprehensive content marketing strategy, focusing on demand generation and brand positioning. Key accomplishments include: Content Marketing Leadership: Developed and implemented a cohesive content strategy that aligned with the company's repositioning efforts, producing high-quality, tailored content to attract and engage premium clients. Lead Generation and Campaign Management: Launched and optimized multi-channel campaigns, generating over 2,500 qualified leads and signing 20 major contracts, with 40% of clients coming from the CAC40. Website Redesign and SEO: Led the complete overhaul of the company's website to align with the new brand identity, significantly enhancing user experience and organic search performance. HubSpot Implementation and Automation: Established a robust marketing automation system, including advanced lead nurturing workflows, enabling streamlined client acquisition and retention processes. Thought Leadership Content: Developed premium guides, case studies, and blog posts, positioning YouLoveWords as a go-to agency for high-quality content marketing. Paid Acquisition and Analytics: Ran targeted acquisition campaigns across platforms, measuring performance and refining strategies to optimize ROI. This strategic pivot solidified YouLoveWords' reputation in the content marketing landscape, driving growth and establishing long-term partnerships with prestigious clients.