Stecy Calais

I design experiences that genuinely move people and drive tangible business outcomes for brands and communities. My work focus on creativity to offer never seen before moments. Ethic, ownership, inclusivity, partners integration are part of my daily work. Deliver end-to-end, ROI-driven brand moments: creative platform, immersive experience design, flawless operations, and smart amplification. From audit to concept to design to ops and finally to amplification, KPIs.

• Creation & deployment of all retail and spa concepts including architecture, CRM, visual merchandising, customer journey, treatments, activations, sampling, recruitment, uniforms (more than 3M€ budget in 2025). • Development of a data-driven on/offline omnichannel strategy: sales analysis, consumer behavior mapping, conversion and loyalty optimization. • Creation and implementation of marketing materials and global retail guidelines for a consistent brand experience.

• Designed and executed the experiential marketing strategy across 23 Olympic and Paralympic venues, delivering high-impact, emotionally engaging brand activations (€1.7M budget ). • Managed athlete appearances and experiential content creation to enhance audience engagement. • Oversaw stakeholder relations with the Olympic Committee, sponsors, and service providers: from creative pitching to activation planning and partnership negotiation. • Led and coordinated cross-functional teams to ensure consistent, high-quality execution across all touchpoints.

• Developed premium product and experiential offers: ticketing & hospitality package, product sheet creation. • Handled full-cycle experiential event : logistic, management of unforeseen events & operational management in the field. • Oversaw budget and profitability goals: cost control, resource optimization, and margin achievement. • Responded to RFPs and commercial briefs from various Sports Federations, delivering tailored proposals aligned with brand and business objectives.