Stefan Iarca

// Developed the go-to-market strategy and product roadmap for a new mobile based home management application. // Developed a 100x reusable last-mile packaging solution for e-commerce addressing the packaging waste and the new PPWR EU regulations // Guided a strategic initiative using AI for PIM enrichment, improving product data quality and accelerating time-to-market.

• Championed digital innovation agenda and strategy with the investment board, driving initiatives from concept to full-scale operation and achieving key strategic goals. • Directed a 110+ cross-functional team (IT, E-commerce, Procurement, Marketing, Operations, etc.) with a €10M+ annual budget, driving revenue growth and margin optimization. • Pioneered Romania’s first live-shopping experience, significantly boosting customer engagement and sales. • Successfully launched the Gen Z fashion brand "Kings & Clowns", overseeing from product development to go-to-market strategy and achieving strong market penetration. • Implemented a flat organizational model, fostering ownership, accelerating decision-making, and improving project delivery and employee engagement. • Led deployment of a bespoke digital tech stack (CMS, PIM, DAM on Google Cloud) for 40,000+ SKUs, enhancing UX, accessibility, and operational scalability. • Spearheaded a full-service logistics operation (warehouse design, workflow optimization, WMS integration), improving delivery times and operational efficiency. • Instilled a data-driven culture using Tableau & Google Analytics to monitor KPIs, optimize UX, and significantly increase conversion rates.

Developed for over a decade global digital transformation for Fortune 500 clients (Adidas, Air France, Danone, Carrefour, Coca-Cola, HSBC). Drove strategic outcomes through operational excellence, enterprise platform innovation, and building world-class, distributed teams of 50+ experts. • Led complex, multi-country digital programs and key client relationships, managing large budgets and delivering impactful commercial results, including the award-winning Adidas Glitch app (2 Cannes Lions). • Engineered and implemented hybrid Agile/Waterfall delivery frameworks for globally distributed teams, significantly boosting on-time, high-quality project delivery (e.g., Carrefour Fresh E-commerce, 20k SKUs, in 6 months) and client satisfaction. • Guided global COTS CMS, CRM & DXP (Sitecore, Drupal, Salesforce) strategy and deployment, enhancing system performance and user adoption while scaling high-performing technical and creative teams. • Ensured robust service delivery, operational SLAs, and GDPR compliance, maintaining client trust across critical engagements like Aston Martin's global platform and the European Central Bank's intranet modernization.

Successfully founded Openmind Concept, transforming it from a visionary startup into a leading regional digital technology firm. I spearheaded the company's strategic direction, achieving consistent growth, a strong market footprint, and a reputation for innovative, client-focused solutions. • Entrepreneurial Leadership & Business Scalability: Grew the company from the ground up to a dedicated team of 25+ digital experts. Drove consistent average annual revenue growth and established a significant market presence in the region through strategic planning and targeted business development initiatives. • Bespoke Solution Development & Client Excellence: Led the creation and delivery of custom CMS and web solutions for a diverse regional client portfolio. Cultivated a strong reputation for cutting-edge innovation, high-quality project execution, and achieved exceptional client retention rates.