Stella Vaz

• Collaborated with PM to run A/B tests on Size & Fit components, resulting in a +0.9% uplift in add-to-bag rate and 1.3% reduction in return rate by increasing user confidence in size selection • Owned the design of the most visited page in the product, the Product Details Page, partnering closely with Size & Fit, Content, and Brand stakeholders to align information, optimize user understanding, and drive conversions • Led the modularization of the design system in collaboration with engineers, not only to support the company’s rebranding, but also to meet accessibility requirements and enable scalable solutions for the new Beauty business model • Designed the end-to-end e-commerce journey, from item selection to checkout, optimizing UX/UI across critical points like Size & Fit and conversion flows • Facilitated design ceremonies, critiques, and retrospectives to foster team alignment, cross-team visibility, and delivery efficiency

• Designed end-to-end UX/UI for consumer streaming experiences across mobile apps, smart TVs, and web, ensuring consistent cross-platform experiences across all devices • Led UX for the design of a new business model (TVOD) alongside SVOD, navigating the complexity of delivering consistent experiences across devices with varying user flows, permission levels, and technical constraints • Improved NPS for customer support tools by conducting user testing and iterative prototyping to validate and refine key design hypotheses

• Designed UX flows and UI for a health tech platform, improving operational efficiency for clinics. • Created user journeys, wallets, and branding for a cryptocurrency project • Led UX/UI design for the Cervaonde app, which helps users find nearby bars by beer price and type, and was a winner and finalist in startup competitions • Delivered web, mobile, and print design solutions for various clients More about my work: www.stellavaz.com.br

• Redesigned Gshow Recipes using ontological semantics to align with TV Globo content, boosting discoverability and closing a 59% user intent gap, achieving SEO/Schema parity with Receitas.com in 30 days and 100% recipe coverage • Designed user experiences for large-scale media platforms including G1 Telejornais, GShow, and Globo Login, improving usability and consistency across millions of users • Created responsive CMS interfaces, reducing editorial friction and improving publishing speed

• Worked as part of a multidisciplinary design team focused on creating engaging digital products for the sports marketing industry • Designed motion graphics and animated content for stadium LED panels using Adobe After Effects, enhancing fan engagement during live events • Co-created brand identities, marketing websites, and business plans for clients across the sports and entertainment sectors • Collaborated on the design of interactive visuals for the Copa do Brasil, one of Brazil’s most important football championships • Was one of the two designers responsible for the creation of the live draw interface, used by the championship commission during real-time national broadcast • Focused on intuitive usability, fast interaction, and visual clarity to ensure seamless on-air performance