Stéphane Bal

For over 10 years, I have supported corporations, agencies, start-ups and diverse clients, leveraging expertise in Product Design, Motion Design and 360° Art Direction. So far, more than 75 clients have trusted my work: - 15+ large corporations & institutions (AXA, Orange Bank, SNCF, Meetic, Intériale…) - 25+ communication agencies (Publicis, Havas, Webedia, Digitas, Hopscotch…) - 15+ start-ups & scale-ups (Trade Republic, Bowo, Genius Objects, Quietude.io…) - and around 20 SMEs, media, production houses and associations.

Redesigned the homepage and pricing page of Taiyo.ai, a platform delivering modern intelligence for global infrastructure projects. Framed the challenge of standing out in a saturated AI market by proving value instantly through an interactive hero experience, and advised on a pricing strategy designed to drive fast adoption.

Led the full redesign of SFA’s corporate website, deployed in 29 countries, after winning the project against 5 competing agencies. Sole design lead, aligning the platform with the group’s new full-distribution strategy and unifying journeys for four distinct user types in collaboration with stakeholders and a development agency under an agile setup, delivering under tight deadlines.

Designed the showcase website for AXA Partners’ B2B2C API catalog, turning fragmented stakeholder input into a product narrative that could sell APIs on its own. Crafted an experience addressing two external audiences: business leaders convinced by the value, and developers able to transition seamlessly to the dedicated technical platform.

Redesigned Meetic’s Safety Center as both a trust-building tool and a user resource, combining guides, tools and interactive content. Balanced sensitive safety topics with a clear, reassuring design to strengthen brand positioning and user confidence.

Redesigned the Orange Bank website in a strategic context of increasing valuation and preparing for a potential sale. Led the design of a new app by bringing together distinct products and teams from France and Spain, while evolving the existing app with new features and transferring validated UX/UI decisions to ensure a smooth transition toward the future product.

Brought in as the app prepared to integrate new features, with legacy UX/UI issues threatening scalability. Simplified the design system and key user flows to create a solid foundation, then integrated new services with a progressive user strategy, keeping the experience simple for entry-level users and robust for power users.

Redesigned the OPPBTP website, shifting it from an internally structured, confusing platform to a user-centric prevention tool. Simplified access to content, made guidance actionable, and designed a progressive engagement strategy that encouraged adoption and long-term impact.

Redesigned Hopfab’s B2B platform by auditing the needs and constraints of project managers, architects and artisans. Built streamlined tools and flows that balanced speed, fairness and usability, removing friction across the entire journey from request to delivery and unlocking real business value.

Designed an inspiration-driven journey platform linking destinations, themes and services, boosting SEO and conversion through seamless discovery-to-booking flows.