Stéphanie Adonaï

*Strategy & Market Understanding Local market analysis and identification of business opportunities Competitive monitoring (pricing, positioning, valuation, regulation) *Client Relations & Sales Full sales cycle management, from cold prospecting, negotiation to final deal closing with CRM to manage pipelines *Communication & Digital Tools Creation of compelling content for property listings (copywriting, tone, structure, virtual home staging)

* Manage a product manager

In the French subsidiary of Reuter.com (350 M€ of turnover in 2021) Categories : bathroom, kitchen, heating, light, living * Analyse needs and behavior of French customers * Define product and pricing strategy for France on key categories * Select products suitable for French market with existing and new suppliers * Negociate price, contract and conditions * Define pricing, stock, content (PIM) * Improve e-merchandising of Reuter.com/fr-fr *Other projects : organize « Journée Partenaires Reuter.com 2021 », create a new price list for delivery, define a partnership strategie

In marketing department of DSC (Distribution Sanitaire et chauffage), a retail entity of Saint Gobain specialized in sales of bathroom products for professionals mainly at CEDEO and CLIM+. Work with category managers (sanitary and plumbing) and local offer managers (Ile de France and East of France) *Define and manage stored product offer for 430 stores and 7 logistics platforms *Deploy product offer to ensure customer promise (30 000 products) - in stores thanks to 6 local offer managers - in logistics platforms with flow managers *Create and follow KPI to track offer numerical distribution (M2 project) *Develop new store concepts (Cedeo city) : product offer, merchandising, customer experience ...

- Animate the 6 private labels of Leclerc on tinned food ranges : 260 references with a turnover of €270 Millions - Do competitive intelligence on national and own brands - Make a monthly pricing review for all the ranges - Develop product in collaboration with purchase and quality department - Create and renovate packaging

In Marketing Food department - Develop, launch and follow ranges of product for out of home food market (23 innovations) - Lead European projects (up to 7 countries) : packaging renovation - Creat communication medium for clients and sales team : print, internet, professional presse and application

Linked with the Hotel Manager - Reduce cost of Breakfast activity (less 30%) and Build commercial offer (groups, events…) - Develop notoriety (Internet, travel agencies, tourist office)

In the out of home marketing department - Build festive season offer (250 products / 20% of turnover department) - Create communication medium for clients and sales team - Analyse sales and competition - Recommend promotion plan