Stephanie Beguier

Within the Global Performance and Measurement team, responsible for the France Insight Department. Audience analysis for the group’s media brands: Vogue, Vanity Fair, GQ, and AD Production of advertising effectiveness studies for luxury, beauty, and tech advertisers Media targeting and development of commercial sales arguments Development of social listening projects

Responsible for the French scope of several global quantitative and sectoral studies on the FMCG and retail industries. Managed fieldwork and secondary resarch, analyzed results, and prepared reports in English

Data analysis: ROI by brand, media, and touchpoint, response curves, and saturation curves. Coordination with the client's insights teams based in the UK, written and oral presentation of recommendations to the client's media executives.

Defined and owned a media strategy optimization project for the UK, Spain, and Taiwan markets. Data collection, reconciliation, and analysis of media and sales data (internal MMM, social media business managers, and DV360), providing recommendations and optimizing media strategies. Facilitated workshops.

Team Management: Recruitment, training, mentoring, and performance evaluation of a team of consultants. Business Development: Responsible for growing the data revenue on a client portfolio focused on FMCG, luxury, and retail, including L'Oréal, Nestlé, McDonald's, Puig, Tag Heuer, Coty, Galeries Lafayette, Balmain, Longchamp, and Clarins. Data Strategy Development: Designed 2023 data strategies for FMCG clients, in accordance with global guidelines, created full funnel cross-division roadmaps and learning agendas to plan retail media projects, sales impact measurement (MMM, MTA), data clean rooms, e-commerce, and upper-funnel measurement. Project Management: Led upper-funnel (BLS, post-tests, barometers) and lower-funnel (MMM, MTA, Geolift) measurement projects, handling client briefings, commercial proposals, selection of data providers (Kantar, Ipsos, Potloc, Epsilon, Liveramp…), timeline tracking, challenged insights, and client deliverable presentations. Retail Media PMO (Agile Method): Managed the onboarding of retail databases for activation in social media and display. Led scrums and steering committees. Produced measurement reports.

Digital Audience Analysis: Monitored streams and podcasts, providing daily reports to top management. PMO Dataviz (Agile Method): Led the redesign of multiple digital audience dashboards - gathering user requirements (executive management, programming, and digital teams), developing new templates in Tableau, presenting to internal clients, and conducting tests. Social Listening Implementation: Collected internal client needs, audited and enhanced existing dashboards, and developed new dashboards on the Talkwalker social listening platform. Defined KPIs, selected social networks to monitor, identified NRJ Group accounts to track, and curated influencers aligned with the editorial positioning of stations and programs. Data Analyst Management: Supervised projects, evaluated performance, and ensured the quality of deliverables.

For "La Maison FG" (Radio FG, FG Chic, Maxximum, DanceOne...), served as lead Advisor for a fundraising Helped the CEO in structuring and prioritizing growth projects Market Study & Growth Opportunity Identification: Conducted competitive and industry research, analyzed brand image, and supervised a qualitative audience study. Financial Valuation of the Company & Brands: Performed sector benchmarking, estimated future financial flows, and applied macroeconomic and competitive indicators. 5-Year Business Plan & Financial Model Development: Analyzed financial statements of the three legal entities, projected costs and revenues for the four selected growth projects. Investment Deck Creation: Compiled strategic insights and financial projections into a compelling investor presentation.

Analysis of Media Investment Impact on Sales for Unilever. Dashboard Production, Analysis & Redesign: Developed and refined dashboards to optimize data visualization and insights. Competitive Benchmarking: Conducted research, analyzed data from advertising monitoring software, synthesized media investment reports, and generated strategic insights. Reporting: Compiled and delivered reports

Sectoral Studies and Reports: Drafted economic notes, executive summaries, and company profiles. Team Management: Supervision and mentoring of junior analysts. Research and Competitive Intelligence: Conducted documentary research, monitored competition, technology, and regulations. Macroeconomic and Statistical Data Analysis: Analyzed data from INSEE, government reports, and Banque de France. Expert Interviews: Identified participants (CEOs, media, federations) and led interviews

Assessment of advertising campaigns: managed quantitative and qualitative surveys from brief to insights presentation