
Stéphanie Bouvet
CMO | Directrice Marketing Digital | International | B2C & B2B Growth
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
20 years of proven experience in international fast moving companies, I'm an expert in e-commerce, digital, marketing, CRM and project management. Business-oriented and data-driven leader combining strategy, P&L management and operational execution, with always a pragmatic approach. I'm always focusing on customer. Ability to manage multicultural staff and secure a highly motivated team, I'm also good at translating global strategies to local markets. Organized, reliable, team spirit and innovative, I'm able to handle a large volume of work.
Expérience de travail
Chief Marketing Officer
Groupe Karavel - Promovacances
juil. 2024 - Présent
2 ans 4 mois
Paris, France
Head of digital growth
iad Group
nov. 2022 - juin 2024
1 an 8 mois
Paris, France
Directeur e-commerce & marketplace
Soufflet
juil. 2019 - oct. 2022
3 ans 4 mois
Paris, France
E-commerce manager Europe
DELSEY Paris
nov. 2016 - juil. 2019
2 ans 9 mois
Paris, France
– launching the B2C e-commerce activity in Europe – all acquisition channels – B2B e-commerce partners – omni channel activity – full P&L responsability
Country Manager France, Belgium and The Netherlands
Kelkoo
sept. 2015 - oct. 2016
1 an 2 mois
Paris, France
– Kelkoo is the international price comparison website, operating in 19 countries. – Our mission is to connect E-commerce websites (SMB and premium) to high qualified traffic sources and deliver added value and sales. – Same function as described below but with: – Higher business to manage (30% of the group revenue) – More important staff with people based out of France - 20 people to manage
Kelkoo
oct. 2010 - août 2015
4 ans 11 mois
Paris, France
Country Manager France
sept. 2012 - août 2015
3 ans
Paris, France
– Kelkoo is the international price comparison website, operating in 19 countries. – Our mission is to connect E-commerce websites (SMB and premium) to high qualified traffic sources and deliver added value and sales. – GLOBAL BUSINESS – Manage P&L for French market, biggest market of the Group – Define strategy for the French market and teams, based on market studies, business cases and global strategy – Coordinate projects and ensure they fit the market needs – Influence global projects to improve overall sites performance (B2B and B2C) – Report to CEO – Team of 16 staff – MARKETING – Strategy: high involvement in annual company business targets setting and forecast – Manage the performance marketing team, dealing with all online acquisition channels (SEM, affiliates, programmatic, social...) – Expertise ranging from detailed knowledge of all online acquisition channels and CRM to brand management – Manage site management team developping site optimization, merchandising and ergonomy – Be the French spokesman for all press interviews – SALES – Define commercial strategy and offer, and adapt it to SMB and premium merchants – Negotiate and sign major contracts – Define team targets, follow up performance and ensure team is highly motivated at all times – PROJECT MANAGEMENT – Product and content such as site promotional planning, content and merchandising – Focus on customer insight – Respect deadlines and roadmaps – Work with project managers, web designers, developpers – Launch a B2B dedicated offer and website
Marketing Director
oct. 2010 - sept. 2012
2 ans
Paris, France
– Kelkoo is the international price comparison website, operating in 19 countries. – Our mission is to connect E-commerce websites (SMB and premium) to high qualified traffic sources and deliver added value and sales. – MARKETING: – Strategy: define online marketing strategy, including all e-marketing channels, managed in-house – Monitoring and reporting: set up targets and automated reports to follow up performance, report to the country manager and CEO – Negotiation: negotiate complex deals with commercial directors and top managers. Top 3 European partners signed and managed. – Communication: share results and best practices, scale and cascade information from the management to my team – Management: team hired, trained and recognized group-wide as experts - 3 people – PROJECT MANAGEMENT: – Work on projects as France remains the biggest business driver of the group and is site pilot – Launch of a publisher dedicated offer and dedicated website – Improvement of tools, feeds and support center to publishers
Marketing & CRM Manager Opodo
eDreams ODIGEO
mai 2007 - sept. 2010
3 ans 5 mois
92130 Issy-les-Moulineaux, France
– Opodo is an online travel agency operating in Europe and now part of the Odigeo Group. – Performance marketing: define strategy, budget, manage performance and action plan – CRM: define strategy, database segmentation, communication and design – Social: launch Opodo on Facebook – Project management: work on projects such as revamping booking process or launch the Opodo app – Offline: work on offline campaigns with agencies and negotiate contracts with offline companies as Metrobus – Management of 2 people
Performance marketing specialist Opodo & Vivacances
eDreams ODIGEO
janv. 2004 - avr. 2007
3 ans 4 mois
92130 Issy-les-Moulineaux, France
– Opodo is an online travel agency operating in Europe, joint venture between Amadeus and airlines companies (Air France, Lufthansa...) – Management of all performance marketing channels: display, portals, affiliates, shopbots for brands vivacances.fr and opodo.fr, including negotation – Focus on KPIs and business performance – Reporting
Formation
Université Paris-Sorbonne
Master, Marketing and Travel Market
2003 - 2004
1 an 1 mois
ISTEC - Ecole Supérieure de Commerce et de Marketing
Master, Marketing and Business
1999 - 2003
4 ans 1 mois