Stéphanie Bouvet

CMO | Directrice Marketing Digital | International | B2C & B2B Growth

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

Stratégie MarketingGrowth MarketerHead of MarketingVP MarketingCMOCRMSEOAffiliationLead NurturingCommunity managementCROTikTok AdsGoogle AnalyticsSocial AdsCampagne de CommunicationWeb AnalyticsOutboundLead GenerationGoogle AdsSalesforce Marketing CloudGrowth HackerStratégie de marqueSEALinkedIn AdsBusiness DevelopmentGo-to-marketSalesforce Commerce CloudSEMrushEmailingMeta AdsYoutube AdsSalesforce Tableau CRMGrowthCold CallingStratégie de ContenuStratégie SalesNégociation

Langues

Français (Maternelle)Anglais (Courant)Italien

À propos

Introduction

20 years of proven experience in international fast moving companies, I'm an expert in e-commerce, digital, marketing, CRM and project management. Business-oriented and data-driven leader combining strategy, P&L management and operational execution, with always a pragmatic approach. I'm always focusing on customer. Ability to manage multicultural staff and secure a highly motivated team, I'm also good at translating global strategies to local markets. Organized, reliable, team spirit and innovative, I'm able to handle a large volume of work.

Liens

Expérience de travail

Chief Marketing Officer

Groupe Karavel - Promovacances

juil. 2024 - Présent

2 ans 4 mois

Paris, France

Head of digital growth

iad Group

nov. 2022 - juin 2024

1 an 8 mois

Paris, France

Directeur e-commerce & marketplace

Soufflet

juil. 2019 - oct. 2022

3 ans 4 mois

Paris, France

E-commerce manager Europe

DELSEY Paris

nov. 2016 - juil. 2019

2 ans 9 mois

Paris, France

– launching the B2C e-commerce activity in Europe – all acquisition channels – B2B e-commerce partners – omni channel activity – full P&L responsability

Country Manager France, Belgium and The Netherlands

Kelkoo

sept. 2015 - oct. 2016

1 an 2 mois

Paris, France

– Kelkoo is the international price comparison website, operating in 19 countries. – Our mission is to connect E-commerce websites (SMB and premium) to high qualified traffic sources and deliver added value and sales. – Same function as described below but with: – Higher business to manage (30% of the group revenue) – More important staff with people based out of France - 20 people to manage

Kelkoo

oct. 2010 - août 2015

4 ans 11 mois

Paris, France

Country Manager France

sept. 2012 - août 2015

3 ans

Paris, France

– Kelkoo is the international price comparison website, operating in 19 countries. – Our mission is to connect E-commerce websites (SMB and premium) to high qualified traffic sources and deliver added value and sales. – GLOBAL BUSINESS – Manage P&L for French market, biggest market of the Group – Define strategy for the French market and teams, based on market studies, business cases and global strategy – Coordinate projects and ensure they fit the market needs – Influence global projects to improve overall sites performance (B2B and B2C) – Report to CEO – Team of 16 staff – MARKETING – Strategy: high involvement in annual company business targets setting and forecast – Manage the performance marketing team, dealing with all online acquisition channels (SEM, affiliates, programmatic, social...) – Expertise ranging from detailed knowledge of all online acquisition channels and CRM to brand management – Manage site management team developping site optimization, merchandising and ergonomy – Be the French spokesman for all press interviews – SALES – Define commercial strategy and offer, and adapt it to SMB and premium merchants – Negotiate and sign major contracts – Define team targets, follow up performance and ensure team is highly motivated at all times – PROJECT MANAGEMENT – Product and content such as site promotional planning, content and merchandising – Focus on customer insight – Respect deadlines and roadmaps – Work with project managers, web designers, developpers – Launch a B2B dedicated offer and website

Marketing Director

oct. 2010 - sept. 2012

2 ans

Paris, France

– Kelkoo is the international price comparison website, operating in 19 countries. – Our mission is to connect E-commerce websites (SMB and premium) to high qualified traffic sources and deliver added value and sales. – MARKETING: – Strategy: define online marketing strategy, including all e-marketing channels, managed in-house – Monitoring and reporting: set up targets and automated reports to follow up performance, report to the country manager and CEO – Negotiation: negotiate complex deals with commercial directors and top managers. Top 3 European partners signed and managed. – Communication: share results and best practices, scale and cascade information from the management to my team – Management: team hired, trained and recognized group-wide as experts - 3 people – PROJECT MANAGEMENT: – Work on projects as France remains the biggest business driver of the group and is site pilot – Launch of a publisher dedicated offer and dedicated website – Improvement of tools, feeds and support center to publishers

Marketing & CRM Manager Opodo

eDreams ODIGEO

mai 2007 - sept. 2010

3 ans 5 mois

92130 Issy-les-Moulineaux, France

– Opodo is an online travel agency operating in Europe and now part of the Odigeo Group. – Performance marketing: define strategy, budget, manage performance and action plan – CRM: define strategy, database segmentation, communication and design – Social: launch Opodo on Facebook – Project management: work on projects such as revamping booking process or launch the Opodo app – Offline: work on offline campaigns with agencies and negotiate contracts with offline companies as Metrobus – Management of 2 people

Performance marketing specialist Opodo & Vivacances

eDreams ODIGEO

janv. 2004 - avr. 2007

3 ans 4 mois

92130 Issy-les-Moulineaux, France

– Opodo is an online travel agency operating in Europe, joint venture between Amadeus and airlines companies (Air France, Lufthansa...) – Management of all performance marketing channels: display, portals, affiliates, shopbots for brands vivacances.fr and opodo.fr, including negotation – Focus on KPIs and business performance – Reporting


Formation

Université Paris-Sorbonne

Master, Marketing and Travel Market

2003 - 2004

1 an 1 mois

ISTEC - Ecole Supérieure de Commerce et de Marketing

Master, Marketing and Business

1999 - 2003

4 ans 1 mois

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