Stéphanie Euzen
Senior Digital Marketing & Data Consultant
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital marketing & data consultant with 10+ years driving performance for luxury and retail brands including LVMH, CHANEL, and Carrefour. Led global digital teams, optimized multi-million euro media budgets across SEA/SMA/programmatic, and built dashboards that increased ROI. Expert in paid media strategy, customer experience, and marketing mix modeling to deliver measurable growth for your business.
Expérience de travail
Freelance Consultant
FreelanceFreelance
févr. 2023 - oct. 2023
9 mois
Paris, France
- [LVMH] CX project for the Global Digital team : running customer experience operations across all Maisons (NPS), co-creating product roadmap, launching an internal ideation challenge - [Relais & Châteaux] Digital marketing consultant & interim head of acquisition : SMA strategy definition, dashboarding, running digital marketing channels as SEA PPC & Google Hotel Ads, SMA, display, SEO and projects linking AI, GEO or creatives - [LOEWE] Retail data project manager : business PM for a data & BI store metrics project to assess metrics, redefine process, automate data input
Carrefour
nov. 2020 - févr. 2023
2 ans 4 mois
91300 Massy, France
Head of Global Digital Marketing performance
janv. 2022 - févr. 2023
1 an 2 mois
91300 Massy, France
- Management of the Global Digital marketing team - Global media budget and performance forecast (SEA, SMA, display, affiliate marketing...) - Digital marketing framework creation - Dashboard modeling : cross-country performance, catalog digitization, local SEO - Tactical audit and strategy definition for dedicated countries
Global digital media & strategy manager
nov. 2020 - janv. 2022
1 an 3 mois
Paris, France
Senior Data & Media consultant
Converteo
mai 2019 - nov. 2020
1 an 7 mois
Paris, France
- [Maisons du Monde] : Interim head of social ads and affiliation - [Leroy Merlin] : Project management officer and media expert for a Marketing Mix Modeling project - [Auchan] : Responsible for catalog digitization & test methodology implementation - [San Marina] : Audited media strategy to reshape roadmap and strategy for the coming year - [Carrefour] : Created a local marketing toolkit during COVID crisis to drive customers in stores and provide reassurance
Numberly (1000mercis Group)
janv. 2017 - mai 2019
2 ans 5 mois
Paris, France
Senior media trader - Team lead
janv. 2018 - mai 2019
1 an 5 mois
Paris, France
- Head of social ads : social ads development and training supervisor within the media trading team (25 people) - Account management of main accounts : Lacoste, Baccarat, Allianz... - Management of 3/4 traders : recruitment, training and mentoring - Priority and business definition with the other team leads : sales pipeline, Datorama implementation... - Assisting sales team with RFP
Media trader
janv. 2017 - janv. 2018
1 an 1 mois
Paris, France
- International campaign implementation : marketing objectives, trafficking, launch and optimizations on multiple DSP (Xandr, Facebook Ads, DV360...) - Campaign analysis : weekly and final reports, recommendation and QBR animation - Project management and strategy : social ads, tracking and attribution, DMP, reporting, cross-device issues - Relationship with partners : DSP, 3rd party data providers, other agencies - Coordination with internal teams : data scientists, technical project managers, marketing and sales teams
Advertising and media coordinator - EMEA
CHANEL
sept. 2015 - oct. 2016
1 an 2 mois
Paris, France
- Media planning for our 3 sections : Fashion, Perfume & Beauty, Watch & Fine Jewellery - Ad trafficking for all media (Digital, print, TV, OOH, cinema) - Coordination with brand managers and media agencies across our 29 EMEA countries - Creative implementation follow-up with Artistic Direction - Responsible for technical guidelines and optimization
Digital project manager assistant
Repetto Paris
janv. 2015 - juil. 2015
7 mois
Paris, France
- E-commerce website management with Magento CMS (M-site and US site) - E-merchandising, product activation and e-catalog creation - International customer service (customer booklet update, management of cross-channel issues) - CRM : management and analysis of customer database - Monthly reports through Google Analytics to improve our best practice
International digital account executive assistant
Havas
juin 2014 - déc. 2014
7 mois
92800 Puteaux, France
- Media planning and buying - Campaign monitoring and optimization for display and social ads - Strategic recommendation - Havas Media network coordination (5 continents, 88 countries) - Relationship with publishers
Formation
Beihang University, Pékin
Transcontinental English track
2013 - Présent
13 ans 10 mois
Grenoble Ecole de Management
Advanced Master, Digital Business Strategy
2015 - 2016
2 ans
Grenoble Ecole de Management
2012 - 2016
5 ans
Lycée Jeanne d'Albret
Prépa HEC - 2 years of preparatory classes for business school competitive entrance
2010 - 2012
3 ans
Licences et certifications
Amazon advertising platform
Délivré le : sept. 2017
Google Analytics
Délivré le : avr. 2016
TOEFL - 104/120
Délivré le : oct. 2014
TOEIC - 980/990
Délivré le : janv. 2014