Stéphanie OUDIN

Marketing to Sales funnel Management: - Modeling the Marketing and Sales funnel: * Process: lead management, lead routing, opportunity life cycle, pipeline management, sales discipline, etc. * Flow management: inbound calls, marketing, web, chat, link with marketing automation and CRM tools - Monitoring of the steps of the conversion funnel, and identification of business sources * Dashboards around lead processing, nurturing and conversion * Definition and monitoring of performance indicators * Mapping of flows and improvement of tracking * Evolution of BI tools - Optimization of lead management functions (objectives, organization, methods) - Support for organizational changes

+ Deployment of the Marketing Automation (Oracle Eloqua) and Salesforce (SFDC) - Modeling and optimization of lead gen models (conversion models) - Personas, behavioral scoring, - Data capture and conversion acceleration from the web - Data model definition, strategic segmentation, lead gen processes integrated with CRM - Design and implementation of perpetual multi-channel marketing scenarios - Definition and adaptation of marketing processes and operating modes - Change management - Pedagogy and diffusion of the digital marketing and automation culture - Consulting and training of employees + Marketing Funnel Management - Modeling of the marketing conversion tunnel - Monitoring of the funnel at each stage (according to the Sirius MQL to SQL funnel) - Optimization of lead management processes - Performance monitoring of all field marketing campaigns - Marketing and business alignment - Consolidation and analysis of large volumes of data

+ Deployment of the new information system and CRM - Identification and specification of business needs (Marketing, Sales) - Management of internal and external impacts and risks (productivity, usage, marketing and sales activity, online portals dedicated to customers and partners, etc.) - Progressive integration of all marketing activities in MS Dynamics CRM - Definition and implementation of business processes, - Support advice, training of employees, validation of acquired knowledge - Identification of the needs and friction points of the users and specification of the necessary evolutions + Data and reporting: - Launch of the new Datawarehouse, - Measurement of campaign performance, - Implementation of marketing decision-making tools, - Customer knowledge: analysis of the database and customer characteristics, - Definition of methods and processes for enriching the databases.

Accelerate recurring revenue + Defining Customer marketing plans (B2B) + Define marketing programs to generate recurring revenue + Securing and developing recurring revenue through systems improvments : managing all renewal mechanisms and launching new services offers, and consumption models + Creating business and transactionnal plans + ROI approach + Segmentation specialist