Subin Edward

- Pioneered as the First Designer in the company. - Specialized in extending user research and conceptualizing the product. - Established a robust design system in Figma, harnessing the power of the variables feature. - Laid down the guidelines and setup the design culture for Dyspach - Collaborated closely with the founders to bring their vision to life. - Teamed up with developers to successfully launch the MVP for market testing.

1. Built a unified design system for a 3-product software suite, enhancing brand consistency and user experience across platforms; led a revamp of the consumer-facing product through stakeholder interviews, user surveys, and competitor analysis, boosting conversion rates by 15%. 2.Designed and implemented a complex, mobile-friendly radiology reporting workflow that passed strict usability testing, improving accessibility and efficiency for radiologists on the go.

1. Established and led the design team, fostering a thriving design culture from inception, hiring and managing a team of 4 designers, driving effective collaboration and on-time delivery of design projects. 2. Implemented a cohesive and organized file structure in Figma, streamlining the design workflow and improving collaboration efficiency for seamless project management. 3. Led the design revamp for the entire CRM system, from conducting user interviews and gathering feedback to defining design guidelines and overseeing the implementation of the new design. 4. Collaborated with the product team to enhance the existing product experience based on user insights, leading to a remarkable 5% churn rate reduction and a 45% increase in sales, while maintaining exceptional turnaround time for feature requests with unwavering quality. 5. Successfully built and shipped major features, such as a customer support inbox system, announcements, and unique features that differentiated the product from competitors. 6. Utilized tools like PostHog and Metabase to gather user analytics and track product performance, enabling data-driven decision-making and continuous improvement.

1. Discovering design optimization points, improving design standards, and promoting implementation. 2. Worked closely with other designers to maintain design consistency and coherence across features and to establish guidelines and a robust design system.

1. Responsible for developing design solutions which include creation of landing pages for newly launched products, researching and designing the whole user journey for various products. 2. Developed a design system for the company by setting standards to manage design at scale by reducing redundancy and establishing a common shared design language and visual consistency across multiple pages and channels 3. Worked closely with alliance partners and product managers to design screens for partner products. 4. Involved in user research and user testing and used qualitative and quantitative data to improve the product experience.