Sushant Shankar

- Led the development and execution of a targeted social media campaign achieving a 6% increase in online engagement across Instagram and Facebook within a 4-month period. - Collaborated in organizing and executing photo shoots, contributing to a 12% uplift in content engagement on social platforms, aligning with current fashion trends and consumer interests. - Managed direct communication with customers on social media, effectively handling over 100 customer inquiries and feedback, leading to a 10% improvement in customer satisfaction ratings. - Conducted comprehensive fashion benchmarking analysis, identifying and reporting on key trends and competitor strategies which informed the marketing team's approach, resulting in a more refined and competitive social media content strategy. - Executed KOL marketing campaigns by identifying and negotiating with influencers, resulting in successful collaborations that amplified brand awareness.

• Developed and distributed press materials, leading to a 8% increase in media visibility for the business. • Managed over 50 media inquiries annually, enhancing product and brand coverage by 5%. • Organized and executed more than 2 PR events each year demonstrating strong coordination and event management skills. • Oversaw event logistics and communications, contributing to a 4.5%improvement in brand experience feedback from participants. • Conducted post-event analyses to identify successful strategies and areas for improvement resulting in a 11% enhancement in customer engagement metrics.

• Provided excellent customer service by engaging and resolved 95% of the clients’ issues. • Used communication and interpersonal skills to tackle irate customers & high volume of complaints and contributed to a 13% improvement in customer satisfaction scores through effective complaint resolution • Initiated and led training for new team members, promoting teamwork and improving collective skills and performance. • Took ownership to be a single point of contact for many password generating and active directory tools.