Suzanna Chen

Key competences and knowledge: • SEO and Content Marketing: I can create compelling and engaging content accross different platforms: websites, blogs including SEO-friendly posts, emailings, newsletters, social media • Project Management: I know how to work and communicate with cross-functional teams to execute marketing campaigns effectively. I have the ability to work on multiple projects while ensuring the prority tasks are completed and meet the deadlines • Market Reasearch: I love to identify new opportunities, to analyse competitor's tactics , and to look for new trends on a specific industry I work in or in digital marketing I started my freelancing business during the last year of my Master's degree in Ebusiness for two main reasons: • I wanted to quickly apply what I was learning in university, I was eager to learn more • I didn't want a full-time job, I wanted to travel and earn extra money on the side I fell in love with my SEO course, so I decided to start offering (mainly technical) SEO audits services for my clients using Screaming Frog, Google Search Console, Google Analytics and SEMrush (I also love Arhref). As I dug deeper into the SEO field, I became more and more interested in the Content part and started to look for more diverse missions that include creating content on diverse platforms. In 2023, I worked as a full-time freelancer with Bouygues Immobilier as the Email and Display Project Manager which added project management to my competences. I also had the opportunity to teach a module I created named "Digital Marketing Strategies" to nearly 200 Master's students during one semester at "Digital College" (based in La Défense). Some of the awesome clients I've worked with: Dgitags.io x Donutz Digital, La Caisse des Dépôts (on the Mon Compte Formation project), Bertelles, Bob Desk, RESET, Sabel Jewelry.

Bouygues Immobilier is a leading French real estate developer company, part of Bouygues' Group. From January, 2023 to October 2023, I was part of the Digital Marketing Team as the Email, Display, and SMS Project Manager. My main missions: • Led the email marketing strategy • Managed content and messaging for the emails, display and native ads, and SMS • Created the emails on Dartagnan • Managed all email lists and segmentation based upon content and targeted demographics (+200,000 subscribers) • Oversaw our monthly regional emailings and display ads campaigns: coordinated the activities of the internal (regional Communication and Marketing Managers) and external (Publicis) stakeholders, planning, budgeting, follow-ups, performance reviews • Oversaw two national emailing marketing, display ads, and SMS campaigns (with a >300k€ budget for each campaign) Tools: Dartagnan (Email Marketing), Diabolocom (SMS), Salesforce (CRM, data)

Ulysse is a travel startup operating in the airline industry and sells flight tickets. Our mission is to provide travellers with the best flight booking experience by creating a beautifully designed and highly functional website, and allowing them to buy airplanes tickets without ads or hidden fees. • Worked with the COO to define our global inbound marketing strategy and our weekly/monthly/quarterly goals • Created and implemented the social media strategy to increase our brand awareness and engagement by creating high value content, identifying social media partnerships, and running online contests • Worked with the Head of Design to create our social media and emailings visuals to build a cohesive and beautiful brand • Worked with the Head of Sales to develop and sustain our offline business partnerships • Directly worked with our external SEO Manager to build Ulysse's SEO strategy • Provided problem-solving support to the customers through social media as I was their main contact • Helped to identify technical issues on the website and reported them to the tech team

Digital College is a French college that offers a range of programs from bachelor's to MBA levels, focusing on digital marketing, e-business, and digital project management. As a Digital Marketing Strategy Trainer, I: • Trained over 190 Master's students in Digital Marketing Strategy • Developed course materials including syllabi, presentations, assignments, and exams • Assessed student progress through assignments, projects, and exams • Offered personalized guidance to students to help them achieve their career goals. • Provided feedback on student work and performance • Assisted students with job placement and career advice in the digital marketing field • Provided constructive feedback to help students improve their skills

The Paris Île-de-France Chamber of Commerce and Industry actively bolsters the global economy with targeted support for businesses and entrepreneurs through "Les Digiteurs," a project designed to deliver content and courses about digital technologies. • I trained a group of C-levels managers who wanted to create and develop their own business by designing and delivering a comprehensive digital marketing course introducing the key concepts of SEO and Content Marketing

"How to express your femininity in your clothing when you don't meet the beauty standards?" was the question I raised and tried to answer by creating an online media named "Mod'Elle" where I met and interviewed female entrepreneurs in the fashion industry with a strong focus on ethical and inclusive brands and initiatives. • Used Wordpress to build the website • Interviewed a dozen of female entrepreneurs and founders in the fashion industry • Built an audience of +100 people in a week on instagram • Created downloadable tiny ebooks and infographics to educate about ethical fashion and to promote ethical fashion brands • Created Partnerships

As part of the website overhaul of Moncompteformation.gouv.fr (previously named the DIF), I integrated the external Marketing Team that managed the SEO and Content part. • Managed the coordination of internal AMOA and Product teams from La Caisse des Dépôts with the external Marketing Agency. Gave bi-weekly presentations to the teams on project progress and ensured the deadlines were met. • Determined priority areas in terms of content • SEO writing

• Taught Mandarin Chinese for beginners and HSK (Chinese Proficiency Test) levels 2 and 3 with a focus on "Pinyin" (pronunciation) teaching and conversational Mandarin.

Pourdebon is a joint venture between the global media and technology company Webedia (Jeuxvideos.com, Allociné, 750g...) and Chronopost Food. Created in December 2016, Pourdebon is a French marketplace which provide curated high quality food and beverage products from french local producers. My main missions were: • Updating the products on the marketplace homepage website every week • Implementing the content editorial and social media calendar • Planning specific timely marketing campaigns • Managing, curating, and creating relevant content for our target customers • Conducting interviews with our producers to create blog content and maintain our business relationship • Managing efforts in building online reputation by monitoring online reviews and requests • Creating and sending our weekly newsletters to our prospects and customers • Helping to build a lead generation strategy by implementing an email segmentation strategy and creating relevant lead magnets • Analyzing key metrics and monthly compiled reports for management showing results

LexisNexis is an international company owned by REXL and provides legal research, legal information and workflow solutions for legal professionals and law firms. • Worked with the Digital Marketing Director and Manager to determine our inbound marketing strategy • Conducted SEO benchmarks and did an SEO audit • Created content for the brand's blog: tendancedroit.fr • Analyzed and measured our website traffic and conversions using Google Analytics • Performed A/B testing • Managed our Social Media and created monthly Social Media reports • Organized and led meetings with transversal teams to increase our marketing impact