Laureline Suzarte

Support to cities in integrating a portfolio approach through participatory research with citizens (M4EG initiative). 🔹 Conducted qualitative analysis of 50+ interviews with citizens and key stakeholders to identify patterns of needs, challenges and opportunities. 🔹 Produced local reports and a regional synthesis to inform UNDP’s urban strategy. 💠 Delivered practical insights and recommendations contributing to the development of participatory public policies for urban transformation at the local level.

NGO focused on combating child poverty through education – need to strengthen volunteer recruitment. 🔹Designed a playful awareness course on children’s exposure to screens. 🔹Defined the communication and marketing strategy to attract volunteers; produced photography and field reporting content. 🔹Designed a data dashboard to monitor and optimize volunteer recruitment. 💠Improved traceability and performance of recruitment strategies.

NGO focused on youth empowerment and SME creation, and on reducing educational inequalities – facing beneficiary drop-out and the need for an educational platform. 🔹Conducted mixed-method research involving 15 mentors and 96 young participants, including problem synthesis and prioritization of engagement drivers. 🔹Designed a testing protocol and a multi-stakeholder prototype; piloted with 48 young participants and 8 mentors. 🔹Organized synthesis and presentation of findings to the executive committee; contributed to defining the implementation plan. 💠Prototype validated by 90% of users.

As a freelance product designer, I supported local professionals, particularly in the health and therapy sector, in improving their digital presence and business autonomy. 🔹Conducted local market research with practicing psychologists 🔹Developed tailored service offerings to increase local visibility for therapeutic professionals 🔹Defined commercial and prospecting strategies 🔹Led web marketing activities 🔹Designed and built 20+ websites and user interfaces, including marketing strategy 🔹Designed and delivered web and marketing training programs to strengthen client autonomy 🔹Managed projects, accounting follow-up and administrative processes 💠Increased local visibility and digital clarity for independent professionals 💠Strengthened client autonomy in managing their digital tools 💠 Delivered sustainable, end-to-end digital solutions adapted to small structures

Within the EU-funded REFLOW project, reuse centers faced difficulties in tracking, classifying and managing construction materials, limiting their ability to scale circular economy practices. 🔹Design a digital solution to structure material data, improve stock management and support the development of a shared European marketplace. 🔹Conducted field user research and shadowing with reuse centers 🔹Designed the information architecture and a materials taxonomy 🔹Created user flows, wireframes and interactive prototypes 🔹Designed the UI of the online marketplace 🔹Conducted user testing to validate usability and relevance 💠Improved material traceability and stock management 💠Enabled data centralization to support a shared marketplace

HoppyTrade aimed to improve user conversion and navigation efficiency on its digital platform. 🔹Optimize the user interface and user journeys based on quantitative behavioral data. 🔹Analyzed Hotjar quantitative data to identify friction points 🔹Designed a UI kit and optimized product cards and pages 🔹Created and optimized registration and sales funnels 🔹Improved search and filtering experiences 🔹Designed responsive wireframes and prototypes 💠Improved usability and consistency of the platform 💠Enhanced user journeys and conversion paths 💠Strengthened data-driven UX decision-making

Studio Net sought to strengthen its Web offering and improve the positioning and performance of its UX services. 🔹Support the transformation of the Web division through project management, UX strategy and design. 🔹Acted as project manager, UX consultant and UI designer 🔹Co-defined the UX strategy with the Sales Director 🔹Designed a new visual identity 🔹Created the commercial website to showcase the renewed offering 💠Strengthened visibility and coherence of the Web service 💠Improved UX positioning of Studio Net’s offering 💠Supported the growth of the Web division