
Sven Ripoche
Chief Marketing Officer (CMO) / Head of Marketing
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Ex-BCG consultant & co-founder with 10+ year XP driving growth for tech and food-tech ventures. Co-founder & built Bene Bono from 0 to €15M ARR with €1M annual marketing budget, achieving 15M ARR in France & Spain. Highly experienced in growth marketing, brand, content, CRM, data self-serve culture, and strategic project management for scaling businesses efficiently.
Work experience
Co-founder, CMO & Data
Bene Bono
Aug 2020 - Jan 2026
5 years 6 months
Paris, France
Bene Bono is saving tons of good products, with a simple winning-winning- winning equation: – more revenues for farmers & food producers – cheaper good products for consumers – less products wasted, less pollution MARKETING // Chief Marketing Officer, in charge of: – building best marketing team on earth to save good food products – setting the right tools & processes to scale fast – hacking acquisition for our B2C subscription model (€15M ARR in 4 years, €1M budget / y) – satisfying all users (retention above 50% after 10 orders) – fostering teamwork (15 FTEs), work/life balance & happiness at work DATA // managing a small team of 2, responsible for: – structuring an efficient stack from scratch (mainly Airbyte, BigQuery, dbt, Metabase, Amplitude) – providing reliable data to all teams, to foster rational & fast decision processes – developing employees' data skills via training, self-service, collaboration PEOPLE // acting as People Manager for the 2 first years: – bringing the best talents onboard – managing People ops (payroll, onboarding / offboarding, individual objectives, etc.) – creating a unique and strong culture around a set of pillars
TheFork, a TripAdvisor company
Sep 2019 - Sep 2020
1 year 1 month
Paris Area, France
Strategic Project Manager
Jan 2020 - Sep 2020
9 months
Paris Area, France
Project management with the Chief of Staff of Bertrand Jelensperger (Founder & CEO of TheFork and SVP of TripAdvisor Restaurants BU), driving strategic topics such as: – OKR methodology implementation across the two businesses (80+ teams) – Org. redesign – Covid-19 crisis management – Business steering processes – Ad-hoc deep dives on business performance
Head of Acquisition & Media
Sep 2019 - Jan 2020
5 months
Paris, France
Management of a team of 5 covering all Paid marketing levers (mainly: Google, Bing, Facebook, Instagram, Appstores) for the 20+ countries of the Company, with a €10M+ budget
Consultant
Boston Consulting Group (BCG)
May 2019 - Aug 2019
4 months
Paris, France
– Marketing approach redefinition for a French B2C telco company – Ramp-up acceleration of a strategic program for a European aircraft manufacturer – 3-year scale-up plan for a Travel & Retail pure player – Recovery of a French e-com. platform (auto parts reseller)
Senior Associate
Boston Consulting Group (BCG)
Feb 2018 - Apr 2019
1 year 3 months
Paris, France
Associate
Boston Consulting Group (BCG)
Aug 2016 - Jan 2018
1 year 6 months
Paris, France
Economic Analyst
French Embassy in Malaysia
Sep 2015 - Jan 2016
5 months
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
– Monitoring of the local macroeconomic changes – Analysis of Trans-Pacific Partnership Agreement's impacts on the local economy – Report on the Islamic finance sector's genesis and future opportunities – Creation of analytical tools to overview the French economic footprint in Malaysia
Intern Analyst in the Strategy & Insight marketing department
Danone
Jul 2014 - Dec 2014
6 months
Paris, France
– Quantitative analysis of Danone brands' trends – Synthesis and presentation of strategic recommendations – Forecasting business potential and new market trends for 2015 launches
Education
Sciences Po
Double Degree, Corporate and Public Management
2014 - 2016
2 years 1 month
HEC Paris
Master, Management - Grande Ecole
2012 - 2016
4 years 1 month
Singapore Management University
International exchange
2013 - 2013
1 month
Université Paris-Sorbonne
Bachelor, Applied Mathematics and Social Sciences, Applied Mathematics
2012 - 2013
1 year 1 month
Lycée privé Saint-Jean de Douai
Classes préparatoires ECS
2010 - 2012
2 years 1 month