Swarnika Pandey

Marketing Manager

Salary / Daily rate

Paris, France

Freelance

Skills

Product StrategyProduct Management

Languages

EnglishFrenchHindi

About me

Intro

Marketing strategist with 5+ years driving measurable growth across luxury beauty, FMCG, and tech sectors. Proven expertise in data-driven campaigns, achieving 70% brand visibility increases and 54% client retention improvements. Specialized in GTM strategy, product positioning, and analytics-powered marketing for ambitious brands seeking accelerated growth.

Links

Work experience

Marketing Manager

NUsense

Jan 2025 - Present

1 year 10 months

● Developed and executed a data-driven LinkedIn strategy, achieving a 70% increase in brand visibility. ● Enhanced stakeholder alignment by 50% through effective translation of complex radar AI into clear product messaging. ● Created scalable launch toolkits, reducing go-to-market preparation time by 40%. ● Led thought leadership initiatives to elevate NUsense’s industry positioning across investor and media channels.

Assistant Product Marketing Manager

The Estée Lauder Companies Inc.

Jan 2024 - Jul 2024

7 months

Paris, France

● Led market entry in India by crafting tailored pricing, positioning, and GTM strategy, establishing LA MER’s luxury presence ● Enabled data-driven strategy by delivering monthly Power BI dashboards and NPD reviews, enhancing regional marketing decisions ● Amplified brand awareness by 30% in priority markets through localized asset development tailored to cultural and demographic insights ● Orchestrated cross-functional rollout execution, ensuring on-time market delivery by aligning supply chain and sales operations ● Captured 25% market growth, propelling LA MER to the #2 luxury skincare brand in France through targeted campaign execution

Assistant Brand Manager Marketing

Reckitt

Jul 2023 - Dec 2023

6 months

Brussels, Belgium

● Boosted ROI by 25% by implementing a performance-driven KPI tracking system to guide retail marketing campaigns ● Increased product visibility by 20% through strategic negotiations on high-impact shelf placements with Carrefour, Aldi, and Lidl ● Unlocked new growth opportunities by analyzing shopper data via NielsenIQ and Power BI to identify white space ● Executed GTM strategy for seasonal launches across Dettol, Air Wick, and Vanish, driving regional uplift in promotional periods ● Reduced retail costs by 15% by redesigning shelf strategy based on in-store performance analytics

Product Strategy Lead

InspectHOA

Jan 2020 - Mar 2023

3 years 3 months

California, MD, USA

● Improved client retention by 54% by leading 10+ agile product sprints and managing a cross-functional marketing team of 25 ● Scaled customer base by 150% by designing a high-conversion sales pipeline and lead gen system tailored to client profiles ● Enhanced product adoption and satisfaction by implementing user-driven improvements based on qualitative and behavioral insights

Marketing Team Member

TEDxEDHECBusinessSchool

Sep 2022 - Mar 2023

7 months

Lille, France

●Assisted in the development and execution of marketing and promotional strategies for TEDx events. ●Collaborated with the team to develop and implement social media campaigns to increase event visibility. ●Conceptualized creatives that resulted in an increase of audience by 25%. Moderated user content to ensure engagement with the brand was appropriate and amplified company message and vision.

Inverse Studio

Mar 2022 - Oct 2022

8 months

Indianapolis, IN, USA

Head of Web Projects

May 2022 - Oct 2022

6 months

Indianapolis, IN, USA

●Delegated and delivered 10+ website development projects from inception to completion, within budget ●Utilized strong communication skills to manage relationships with clients, vendors, and internal stakeholders ●Researched and analyzed market trends, demographics, consumer behavior, and competitive landscape

Growth Marketer

Mar 2022 - Oct 2022

8 months

Indianapolis, IN, USA

●Developed and implemented data-driven strategies to drive user acquisition and engagement across various channels, including social media, email, and paid advertising. ●Conducted market research to identify new growth opportunities and stay up-to-date on industry trends.

Management Intern

ICICI Prudential Life Insurance Company Limited

Jan 2022 - Jul 2022

7 months

Indianapolis, IN, USA

● Assisted in performance management processes. ● Created and implemented effective onboarding plans. ● Managed every aspect of the employment process, including orientation and training new staff.

IEEE Student Branch: Amity University Rajasthan

Jan 2021 - Jan 2022

1 year 1 month

Amity University Rajasthan

Vice Chairperson

Sep 2021 - Jan 2022

5 months

Amity University Rajasthan

●Directed the development and execution of first integrated brand advertising and communications strategy across traditional and new media channels ●Led innovative effort creating a brand marketing approach increasing unaided brand awareness from 20% to 55%

Secretary General and PR Head

Jan 2021 - Oct 2021

10 months

Project Management Intern

Nestlé

Oct 2021 - Dec 2021

3 months

Gurugram, Haryana, India

●Led the project to establish project scope, risks, constraints, developed a solution strategy for the discrepancies in the POS distribution data ●Designed and recommended strategies to reduce marketing costs, leading to 30% cost savings for the department

Growth Strategist

Hyfen Studio

Jul 2020 - Dec 2020

6 months

We are a design studio that does something beyond simply designing stuff. We think design. We live design. We have your concept in abstraction. Making use of the appropriate design philosophies and considering the way a human mind works, we project the concept into the digital dimension. Design has been here since ever, and yet it has changed the way it has been looked at. We believe in hard work, and we don’t stop fiddling with our projects until we have produced something phenomenal.


Education

EDHEC Business School

Masters in Management-Business Management

2022 - Present

4 years 3 months

Amity University Rajasthan, Jaipur

Bachelor of Arts - BA

2019 - 2022

2 years 10 months

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