Swathy Madhu

SEO Analyst | UX Optimization

Salary / Daily rate

Valenton, France

Freelance

Skills

SEOA/B TestingSEMrush

Languages

English

About me

Intro

SEO & UX specialist with 3+ years optimizing search performance and user experience. Proven expertise in technical SEO audits, A/B testing, and conversion optimization using SEMrush, GA4, and VWO. Currently mastering digital marketing strategy to deliver data-driven solutions that boost visibility and engagement.

Links

Work experience

SEO and UX Optimisation Intern

CANAL+ Group

Apr 2025 - Oct 2025

7 months

Luxembourg

Conducting comprehensive on-page and off-page SEO audits with tools such as SEMrush, Screaming Frog, Google Search Console, and GA4 to identify and resolve issues affecting site performance and visibility. Addressing technical SEO challenges, including crawlability, indexing, and site speed, while optimizing media assets for improved search rankings and user experience. Running A/B and multivariate tests with VWO to enhance conversions and engagement. Preparing reports and dashboards to track KPIs, and analyzing SEO/UX metrics across all M7 group websites to support data-driven strategic decisions and continuous performance improvement.

Inventory Auditor

RGIS - France

Nov 2023 - Jul 2024

9 months

Nantes, France

Spending the shift scanning the barcodes of all inventory and ensuring to have an accurate count of each item, and also to count and track all inventory as accurately as possible and be the face of RGIS.

Search Engine Optimization Analyst

SayOne Technologies

Oct 2022 - Jul 2023

10 months

Indianapolis, IN, USA

As an SEO specialist, I identified strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. Monitors and reports on search trends and SEO performance

Entrepreneur

Craft O GiftsFreelance

Aug 2020 - Jul 2023

3 years

Kochi, Kerala, India

Entrepreneur and creative professional with hands-on experience in creating unique handmade gifts for birthdays, anniversaries, and various other special occasions. Successfully managed all aspects of the business from concept to delivery, ensuring high-quality craftsmanship and exceptional customer satisfaction.

Fast Food Team Member

KFC

May 2022 - Aug 2022

4 months

Kochi, Kerala, India

Provides hospitality, working upfront greeting and providing friendly customer service. Maintained high standards of customer service during high-volume, fast-paced operations. Operated the drive-through window and sales register quickly and efficiently. Greeted customers and provided excellent customer service.

Associate CS internet

Sutherland

Oct 2021 - Mar 2022

6 months

Kochi, Kerala, India


Education

MGUniversity

Bachelor of Science - BS

2018 - Present

8 years 10 months

Audencia

MSc in Digital Marketing

2023 - 2025

1 year 9 months

One team solutions

Digital marketing

2022 - 2022

5 months

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