
Swathy Madhu
SEO Analyst | UX Optimization
Salary / Daily rate
Valenton, France
Freelance
Skills
Languages
About me
Intro
SEO & UX specialist with 3+ years optimizing search performance and user experience. Proven expertise in technical SEO audits, A/B testing, and conversion optimization using SEMrush, GA4, and VWO. Currently mastering digital marketing strategy to deliver data-driven solutions that boost visibility and engagement.
Work experience
SEO and UX Optimisation Intern
CANAL+ Group
Apr 2025 - Oct 2025
7 months
Luxembourg
Conducting comprehensive on-page and off-page SEO audits with tools such as SEMrush, Screaming Frog, Google Search Console, and GA4 to identify and resolve issues affecting site performance and visibility. Addressing technical SEO challenges, including crawlability, indexing, and site speed, while optimizing media assets for improved search rankings and user experience. Running A/B and multivariate tests with VWO to enhance conversions and engagement. Preparing reports and dashboards to track KPIs, and analyzing SEO/UX metrics across all M7 group websites to support data-driven strategic decisions and continuous performance improvement.
Inventory Auditor
RGIS - France
Nov 2023 - Jul 2024
9 months
Nantes, France
Spending the shift scanning the barcodes of all inventory and ensuring to have an accurate count of each item, and also to count and track all inventory as accurately as possible and be the face of RGIS.
Search Engine Optimization Analyst
SayOne Technologies
Oct 2022 - Jul 2023
10 months
Indianapolis, IN, USA
As an SEO specialist, I identified strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. Monitors and reports on search trends and SEO performance
Entrepreneur
Craft O GiftsFreelance
Aug 2020 - Jul 2023
3 years
Kochi, Kerala, India
Entrepreneur and creative professional with hands-on experience in creating unique handmade gifts for birthdays, anniversaries, and various other special occasions. Successfully managed all aspects of the business from concept to delivery, ensuring high-quality craftsmanship and exceptional customer satisfaction.
Fast Food Team Member
KFC
May 2022 - Aug 2022
4 months
Kochi, Kerala, India
Provides hospitality, working upfront greeting and providing friendly customer service. Maintained high standards of customer service during high-volume, fast-paced operations. Operated the drive-through window and sales register quickly and efficiently. Greeted customers and provided excellent customer service.
Associate CS internet
Sutherland
Oct 2021 - Mar 2022
6 months
Kochi, Kerala, India
Education
MGUniversity
Bachelor of Science - BS
2018 - Present
8 years 10 months
Audencia
MSc in Digital Marketing
2023 - 2025
1 year 9 months
One team solutions
Digital marketing
2022 - 2022
5 months