Sylvain BERNHART
Copywriter & Creative Strategist Beauty
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Beauty & e-commerce consultant with proven track record at L'Oréal, Louis Vuitton, and Maison Margiela. Achieved +20% sales growth and +25% basket increases through strategic copywriting, CRM, and 360° marketing campaigns. I transform visitor traffic into loyal customers for skincare, haircare & body care brands.
Expérience de travail
FOUNDER SYLVAIN BERNHART CONSULTING
sept. 2024 - Présent
2 ans 2 mois
J’accompagne les marques beauté, bien-être & e-commerce avec des stratégies 360 qui convertissent & fidélisent. Copywriting, CRM, Contenus & Influence
Responsable de projet de communication
L'Oréal
janv. 2024 - juil. 2024
7 mois
92300 Levallois-Perret, France
- Coordinating talent (glam team, stylists, photographers and content creators) - Creating, producing and sending out internal press and influencer kits - Creating guidelines dedicated to the different markets for new product launches and for ‘pillar’ products - Managing product orders for US and Asia Markets - Writing and translating PR texts and product texts between French and English languages
Sales Marketing Positions
Orlebar Brown
janv. 2023 - déc. 2023
1 an
Cannes, France
- Develop brand awareness (+20 % of sales) - Increase average basket (+25%) - Implement effective sales techniques respecting the values of the brand as well as its internal practices and procedures - Implementing new merchandising strategy
Marketing and Events
Maison Margiela
sept. 2022 - janv. 2023
5 mois
- Receiving, documenting and safely returning collections Running the press showroom/ Interior design Coordinating requests for in-house shoots - Preparation and taking part in shoots, fashion shows and internal events - Celebrities Styling - PR relationship management (US, France, Italy)
Sales consultant / customer relationships
Louis Vuitton
mai 2022 - oct. 2022
6 mois
- Guaranteeing an excellent customer experience in line with the brand's values - Active participation in achieving KPI's - Offer a personalised style that meets customer expectations - Manage VM in-store rotations and changes to window displays - Support the stock management team
Marketing
Maison July of st barth
mai 2021 - juil. 2021
3 mois
Cannes, France
- Management of social networks and website - Developing internal and external communications and brand marketing - Sales supervision - Monitoring trends and negotiating new partnerships - Writing and translating newsletters
Responsable communications marketing
Association MER SEA NICE
oct. 2020 - mai 2021
8 mois
Nice, France
- Création du contenu pour les réseaux sociaux - Rédaction d'articles de presse - Conception-rédaction - Contact et développement des relations presse - Négociation de partenariats
Assistant notarial
ETUDE LOURADOUR
avr. 2018 - mai 2018
2 mois
64000 Pau, France
- Aide au secrétariat dans la prise de rendez-vous - Accueil de la clientèle - Tri de dossiers clients - Gestion d'un agenda
Stagiaire
SARL DES CENTS DIX BETES
oct. 2015 - oct. 2015
1 mois
64420 Soumoulou, France
- Contact téléphonique - Reception et tri des livraisons - Accueil de la clientèle
Formation
INSIDE LVMH
LVMH CERTIFICATE
Harvard Business School
Cetificate in innovation
Università Bocconi
Management of fashion and luxury companies
EDHEC Business School
Marketing degree