Sylvain BOISJOT
✧✧✧ BRANDING & COMMUNICATION | GESTION DE PROJETS ✧✧✧ Je challenge les marques depuis la réflexion stratégique à la concrétisation design, de l'idée créative au déploiement sur tous les supports.
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
À propos
Introduction
👨🏻💻 CONSULTANT BRANDING [Stratégie Branding | Marketing | Communication] 🗂 CHEF DE PROJET: Piloter les ressources, les budgets et les timings / Multitâche / Gestion des priorités 🌍 LEADER D'ÉQUIPE INTERNATIONALE: Fédérer et motiver des talents internationaux autour d'un objectif commun avec des compétences émotionnelles fortes, créatives et agiles, assurant le respect culturel et individuel. ⭐️✨ _ STRATÉGIE DE MARQUE Insights, Plateforme de marque, Architecture de marque, Gestion de portefeuille. _ CRÉATION DE MARQUE Concept Créatif, Naming, Identité Visuelle, Retail, Packaging, Expérience de marque. _ ACTIVATION DE MARQUE Lancement ,Déploiement, Contenu, Ton de Voix, Engagement. ℹ️ 💪🏼 Fort d’une 15aine d’années d’expérience combinant agences de branding (The Good Company/Design, SGK-Brandimage, Interbrand, Anthem WW) et grandes entreprises (Accor, CMA CGM), j’ai pu appréhender de manière holistique les différentes problématiques face auxquelles les marques sont confrontées (stratégie, création, activation et communication). Tout au long de ma vie professionnelle, j’ai eu la chance d’accompagner des typologies de marques variées et complémentaires: ⏤ ▲ 🍽 des marques de grande consommation (Migros, Savencia, Kellogg’s, Nestlé, Heineken, Ÿnsect…), ▽ ✨ aux marques de luxe (LVMH), ⏤ ▲ 🌍 des marques qui sont aux 4 coins du monde (Groupe Accor, CMA CGM), ▽ 🛒 à celles qui sont au coin de la rue (Monoprix, Auchan,…), ⏤ ▲ 🚗 des marques qui font bouger nos vies (l’Alliance Renault Nissan Mitsubishi et les marques de Groupe Renault), ▽ ✊🏼 aux marques qui font bouger les lignes (La Ligue Contre Le Cancer, Citéo, France Travail – Pôle emploi) ⏤ Toutes ces expériences m'ont permis de mettre à profit mes capacités à travailler en équipe dans des environnements dynamiques et multiculturels. Au-delà de mes compétences professionnelles, j’ai à cœur d’exprimer de manière sincère ma personnalité joviale, dynamique, fédératrice, respectueuse et empathique, au sein d’une équipe partageant ce mode relationnel au quotidien. C’est pourquoi, je serai ravi d’échanger avec vous pour faire plus ample connaissance et réfléchir à une manière de collaborer ensemble.
Expérience de travail
[FREELANCE] Consultant / Senior Project Manager
Sylvain BoisjotFreelance
oct. 2020 - Présent
6 ans 1 mois
Paris, France
[2025] BIBLIOTHÈQUES SANS FRONTIÈRES / IMANIS / IMPRIMERIE SENSEY / ONIVO / FIAT LUX > BRANDING CONSULTANT / ART DIRECTOR [2024] UNI-GRAPHIC (ex UNIIC NORD) PARIS DANCESPORT > BRANDING CONSULTANT / ART DIRECTOR [2023/2024] THE GOOD COMPANY > ACCOUNT DIRECTOR (see detailed lines below) [2022/2025] CMA CGM > Set up of the Corporate's media library (Definition of specifications, Methodology, Media recovery, Creation of the Front office, Deployment,...) [2020/2021] ACCOR (CREATIVE STUDIO) > Creative Assets (images & videos) Review & Assessment of the TOP 100 hotels in the world (across 12 brands)
Branding Consultant
The Good CompanyFreelance
juin 2023 - mars 2024
10 mois
𝗚𝗟𝗢𝗕𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡 & 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗜𝗡𝗚 𝗔𝗚𝗘𝗡𝗖𝗬: Brand Strategy, Brand Creation, Brand Identity, Corporate, Digital and Communication 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗦: LVMH / MONOPRIX / PÔLE EMPLOI - FRANCE TRAVAIL / ŸNSECT / AUTOSPHERE / CNP / MACIF
CMA CGMFreelance
mars 2021 - oct. 2023
2 ans 8 mois
Project Manager
juil. 2022 - oct. 2023
1 an 4 mois
In charge of the 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 and 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 of a Medialibrary within the Group. • Internal and external resources management (solution provider, internal team,...) • Inventory of the data, extraction and indexing • Creation and implementation of the front office • Creation and development of learning path and tutorials.
Communication Production Manager / Chef de projet Communication
mars 2021 - juil. 2022
1 an 5 mois
𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘𝗦 𝗠𝗔𝗡𝗔𝗚𝗘𝗥: Key contact person between internal needs and external creative partners to ensure relevancy, efficiency and delivery on time. _ 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗢𝗡 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 • Manage and co-ordinate creative agencies and partners to generate and deliver required content for the CMA CGM's brands and Group (branding, print and digital communication, video, edition, fairs,...). • Liaise with various stakeholders to gather needs and briefs (CSR, Business, internal communication, international communication, HR, Security,...). • Provide supervision of all media content to ensure that messaging is in line with project objectives, and production style is tailored according to the output requirements. • Manage the production schedule and planning • Other ad hoc work, as required by the communication department, in order to fulfill strategic and operational objectives. _ 𝗖𝗢𝗥𝗣𝗢𝗥𝗔𝗧𝗘 𝗦𝗜𝗚𝗡𝗔𝗧𝗨𝗥𝗘 𝗟𝗘𝗔𝗗𝗘𝗥 • SPOC for launch and rollout of the new Group's brand signature BETTER WAYS for both internal and external audiences. • Development, production and implementation of a 365° communication strategy.
AccorFreelance
mars 2020 - mars 2021
1 an 1 mois
Production & Project Manager (Internal Creative Studio)
oct. 2020 - mars 2021
6 mois
Creative Assets (images & videos) Review & Assessment of the TOP 100 hotels in the world (across 12 brands)
Senior Project Manager - Global Marketing Strategy
mars 2020 - oct. 2020
8 mois
Senior project manager within the 𝗚𝗟𝗢𝗕𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 department involved in various corporate projects _ 𝗖𝗦𝗥 Program definition: Positioning, Framework, Visual Identity, Launch Strategy,… _ 𝗘𝗩𝗣 𝗧𝗘𝗖𝗛 Within the global Accor's EVP framework: Strategic fundamentals adaptation for a specific target audience (Tech) Visual territory creation & roll-out (recruitment campaign and external communication) _ 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗧𝗢𝗢𝗟𝗦 Marketing tools creation and updates
Client Director
SGK Paris
janv. 2019 - janv. 2019
1 mois
𝗚𝗟𝗢𝗕𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗚𝗘𝗡𝗖𝗬: Brand Strategy, Brand Creation, Brand Identity, Packaging, Corporate, Digital and Communication 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗦: _ 𝗔𝗖𝗖𝗢𝗥 𝗚𝗥𝗢𝗨𝗣: Corporate brand strategic repositioning > Brand definition | Brand creation | Visual identity _ 𝗔𝗟𝗟 - 𝗔𝗰𝗰𝗼𝗿 𝗟𝗶𝘃𝗲 𝗟𝗶𝗺𝗶𝘁𝗹𝗲𝘀𝘀 (brand creation) Accor lifestyle loyalty program & booking platform: global platform integrating rewards, services, and experiences across Accor’s entire ecosystem > Brand definition | Brand creation | Visual identity
Senior Project Manager
Interbrand
nov. 2014 - oct. 2018
4 ans
𝗚𝗟𝗢𝗕𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗚𝗘𝗡𝗖𝗬 𝗕𝗥𝗔𝗡𝗗 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬: Insights, Brand definition (Brand Platform), Brand Architecture & Portfolio Management 𝗕𝗥𝗔𝗡𝗗 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡: Creative Idea, Naming, Visual Identity, Experience, Packaging, Retail 𝗕𝗥𝗔𝗡𝗗 𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡: Brand Launch, Brand Deployment, Brand Content, Brand TOV, Internal Engagement 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗦: RENAULT NISSAN MITSUBISHI ALLIANCE / GROUPE RENAULT / RENAULT / DACIA CITEO – ex Eco-Emballage & Ecofolio LA LIGUE CONTRE LE CANCER MIGROS (CH) V33 GROUP
Account Manager
SGK
nov. 2012 - déc. 2014
2 ans 2 mois
𝗚𝗟𝗢𝗕𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗚𝗘𝗡𝗖𝗬: Brand Strategy, Brand Creation, Brand Identity, Packaging, Corporate, Digital and Communication _ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡 Define, direct and manage project development from start (strategy) to finish (delivery of artworks) Daily remote working with the European Creative Centre located in the United Kingdom (London & York). _ 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗦 Nestlé, Kellogg’s, Soparind Bongrain, Bolton Group, Stassen, CPF, Corman, Soubry, Sopralex… _ 𝗔𝗗𝗛𝗢𝗖 𝗠𝗜𝗦𝗦𝗜𝗢𝗡 CHANGE AGENT: Set up, training and maintenance of ONE! (Worldwide operational/financial system) from a global perspective to a local use
Project Manager & New Business
SGK Paris
oct. 2010 - déc. 2012
2 ans 3 mois
𝗚𝗟𝗢𝗕𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗚𝗘𝗡𝗖𝗬: Brand Strategy, Brand Creation, Brand Identity, Packaging, Corporate, Digital and Communication _ 𝗔𝗖𝗧𝗜𝗩𝗘 𝗣𝗥𝗢𝗦𝗣𝗘𝗖𝗧𝗜𝗢𝗡 Preparation of supports for agency presentations | One-to-one interviews | Development of methodology & budget proposals | Negotiation | Daily monitoring | Development of New Business tools (Interactive Presentation / Database, Planning & Statistics tool) | Analysis and development of Whitespace in client portfolio. _ 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 𝗦𝗨𝗣𝗣𝗢𝗥𝗧 for Georgia Pacific, Campbell food, Friesland Campina, Tiense Sugar, GS1 and Marlux
Project Leader
Nestlé Nespresso SA
juil. 2009 - déc. 2010
1 an 6 mois
𝗙𝗜𝗡𝗔𝗟 𝗧𝗛𝗘𝗦𝗜𝗦 (Validated with honours): « BRAND EXTENSION EVALUATION» related to the new Nespresso chocolates collection. 130 pages written based on literature review, questionnaires, analyses, and recommendations (achieving a 20% for average penetration rate).
Junior Product Manager
Nestlé
juin 2008 - juil. 2009
1 an 2 mois
𝗜𝗡𝗦𝗧𝗔𝗡𝗧 𝗗𝗥𝗜𝗡𝗞𝗦 𝗗𝗣𝗧: NESCAFÉ, NESQUIK, RICORÉ, BONJOUR, LE CHOCOLAT _ 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗣𝗟𝗔𝗡 Set up of Strategy and Operational Management, Monitoring of the Marketing Mix, Analyses of the results. _ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡 𝗣𝗟𝗔𝗡 Brand portfolio management via Packaging. Internet (budget 130K€), Sampling (600 000 contacts) and In Store Promo _ 𝗧𝗥𝗔𝗗𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 Monitoring and Development of the Product Portfolio & Sales Plan following Market Analyses.
Etudiant
IÉSEG School of Management
janv. 2004 - janv. 2009
5 ans 1 mois
Skills: Microsoft Office · Travail d’équipe · Anglais
Sales Advisor
Boulanger
mai 2006 - juil. 2008
2 ans 3 mois
_ 𝗕-𝗧𝗢-𝗖 𝗦𝗔𝗟𝗘𝗦𝗠𝗔𝗡 TV, HIFI. _ 𝗗𝗘𝗣𝗔𝗥𝗧𝗠𝗘𝗡𝗧 𝗦𝗨𝗣𝗘𝗥𝗩𝗜𝗦𝗢𝗥 for Hifi” (≈ 40 SKU), Merchandising _ 𝗗𝗔𝗜𝗟𝗬 𝗧𝗨𝗥𝗡𝗢𝗩𝗘𝗥: €7k
PRODUCT MANAGER ASSISTANT
Auchan Retail
juin 2007 - oct. 2007
5 mois
𝗠𝗘𝗡'𝗦 𝗧𝗘𝗫𝗧𝗜𝗟𝗘 𝗗𝗘𝗣𝗔𝗥𝗧𝗠𝗘𝗡𝗧 IN MASS RETAIL SECTOR _ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡: Creation & development of an e-mailing system and Newsletter (Liaising with 120 managers). _ 𝗠𝗘𝗥𝗖𝗛𝗔𝗡𝗗𝗜𝗦𝗜𝗡𝗚: Development of merchandising guidelines, with product line manager & fashion designer. _ 𝗠𝗢𝗡𝗢𝗧𝗢𝗥𝗜𝗡𝗚 (Daily basis): Sales, deliveries, new collection preparation
Formation
IÉSEG School of Management
2009, Marketing
2004 - 2009
5 ans 1 mois