Sylvain Mazaleyrat

Wellmind revolutionizes employee benefits management. An all-in-one AI-powered platform that boosts your purchasing power and employee engagement.

• Main achievements as a freelance CPO: built & launched chanel.com, energies.leclerc, mabanquepro.bnpparibas, and created/grew the teams behind these products • Product management consulting: product organization audit & improvement, product team scale-up, delivery enhancement, more product-centric & agile organizations, digital transformation • Product management coaching: product leadership coaching (CPO, VP/Head of Product), team coaching • Training organization: tailored product teams training, okrs, agile, discovery, delivery

Assist the Executive Committee in shaping the future marketing portfolio Contribute to defining a robust product strategy and organizational framework Guide the positioning of Product Marketing Management within the existing structure Provide recommendations for roadmap, staffing, organizational enhancements, and platform evolution.

Led the Product Team (50 people including Product Management, Product Design, Product Marketing & Product Ops) Accelerate the transition to a more Product-led culture in the company Key achievements : - Full rebranding of the company (from Wedoogift to Glady) including the platform, glady.com, etc. - Scale of the team : double the size of the team in less than 1 year - Creation of the Product Marketing department - Creation of the internal Design Studio - Product/Tech reorg with the setup of autonomous squads with OKRs per quarter - Dedicated governance for the company roadmap - Merge of 2 products (Wedoogift & Wedoofood) into a single, multi-benefits app

Led the worldwide digital platform of Kering (+1M€/day revenue – ysl.com, balenciaga.com, alexandermcqueen.com, bottegaveneta.com): roadmap, build & run activities, etc. • Migrated balenciaga.com & bottegaveneta.com on the platform (from Yoox Net-a-Porter) • Implementation of a common & more agile way of working for this program: product team based organization for ~100 people including integrator, creative agency, web experts, etc.

• Launched energies.leclerc - from 0 to +100k clients 3 months after the launch • Created & led the Digital Product Team (~50 people) • Partnered with the executive leadership team • Drove & delivered this new digital offer with all parties: creative agencies, consulting & tech firms • Worked closely with Business, Marketing, IT & Customer Service teams to create a global digital vision & roadmap, shared by everyone • Implemented a new - more agile – governance with a strong product culture: customer centricity, data-oriented, product-led growth, better delivery • Transfer of knowledge to internal teams

• Launched a worldwide chanel.com from the ground up in 1.5 years including the deployment for the US market, +30% growth in sales. EU & APAC markets were as follows. • Drove the worldwide digital product roadmap, budget, planning & delivery (EXCOM/OWNERS level) • Built/scaled the digital product team, from 1 feature team (<10 ppl) to 10 (+120 ppl) • Reshaped the whole customer experience with omnichannel in mind including: a seamless experience on mobile, all products can be sold online, a new way to manage digital assets & product information worldwide, a global platform with the onboarding of local customer success teams, fashion advisor teams, etc. • Delivered a brand new “core model” digital platform: custom-made responsive web app, a full digital marketing stack (analytics, SEO, accessibility, legal, etc.), a new e-commerce back-office, e-services with customer success teams & fashion advisors, etc. • Gained alignment across local business teams, local marketing teams, global creative team and the product/tech team • Implemented a common & more agile way of working for this program: feature-team based organization for ~120 people including integrator, creative agency, web experts, etc. Implementation of a Product Team including ~15 product managers to manage business cases, customer journeys, feature prioritization, backlog & user stories. Agile Program oversight: burndown chart, complexity, etc.

• Scoping study for the creation of mabanquepro.bnpparibas for SMEs: budget, scope analysis, proposal for a common organization & go-to-market strategy • Built & led the main product of the Compliance Department: the product (Aurora) is in charge of the missions, findings, recommendations and actions of all types: General Inspection, External auditors, Supervisory Authorities, Independent permanent control, Control results, etc. o More than 20k BNP Paribas employees currently use this product on a daily basis o Creation of the product vision and roadmap o Management of a product team (10-person) o From nothing to the first release in production: 9 months

Build a new CRM for Keolis based on MS Dynamics : 6 millions clients managed in 1 year. Deploy the CRM offer on subsidiaries

Product Management, IT Master Plan, IT Audit (costs, governance), Project Management, Agile Coaching Clients : Credit Agricole, SFR, Canal+, Corsair, Bolloré, etc.