Sylvie Haas

Worked with Adevinta's European marketplaces to accelerate the adoption of secure online transactions and improve trust throughout the customer journey. • Advised marketplaces on transaction journeys and product improvements • Identified and shared practices that could increase trust, customer satisfaction and transaction adoption • Worked across countries and functions to bring greater consistency to the transaction experience • Connected customer experience, product decisions and commercial objectives

Chief Product Officer for Adevinta Hungary, overseeing product strategy for Jófogás and Használtautó and working closely with the executive team and technology leadership. My focus was to increase the contribution of product to the company's growth and commercial objectives while changing the way product teams operated. • Co-created product and technology strategy with executive leadership • Shaped initiatives across user acquisition, mobile apps, CRM, personalization and monetisation • Led Product, UX and Customer Support teams of 20 • Introduced stronger product operating practices using Agile, OKRs, KPIs and Dual Track Discovery/Delivery • Connected customer needs, product priorities and technology modernization • Supported +20% growth in App DAU • Worked with commercial and technology leaders to turn product opportunities into measurable business outcomes

Interim Chief Product Officer for FincaRaiz, Colombia's leading real-estate digital platform, brought in to strengthen the product strategy, organization and operating model. • Worked with the executive team to define strategic goals and a roadmap focused on the most valuable growth opportunities • Reorganized, recruited and coached the Product and UX organization • Introduced stronger Agile, OKR and analytics practices • Changed product and development operations to improve team velocity and product impact • Helped establish the foundations for the platform's continued growth and strengthened market position

Led product strategy for AI-powered shared SaaS capabilities used across Adevinta's international marketplace portfolio. The objective was to help marketplaces adopt AI-enabled technology faster while creating reusable capabilities that could improve customer experience and reduce duplication across markets. • Defined the vision and roadmap for shared SaaS capabilities across search, personalization, recommendations and fraud prevention • Built and led a product team working with seven international squads • Worked closely with marketplaces, technology teams and User Research to validate product-market fit • Developed a portfolio approach focused on reducing time-to-market and cost of ownership • Created stronger collaboration between local marketplaces and global product and research teams • Helped establish reusable platform capabilities that could scale across different markets and products

Led product vision and roadmap for fraud prevention and content moderation capabilities serving Adevinta's international marketplace portfolio. • Defined the product direction for a multi-tenant SaaS service • Worked with three international teams to develop and deliver the capability • Focused on making fraud prevention faster and easier to adopt across marketplaces • Balanced user trust, marketplace safety, product requirements and scalability

Led product strategy and evolution for IBM Operational Decision Manager, an enterprise platform helping organizations analyse, automate and govern business decisions. A major part of the role was transforming an established enterprise product for a SaaS model while continuing to evolve the product for complex global customers. • Led strategy, development and delivery of four major product versions • Managed and coordinated Product Management, technical and SaaS transition teams • Led the transition from on-premise software to SaaS • Worked across Product, Engineering, Sales, Support, Consulting and customers • Coordinated teams involving 80 developers and five product managers • Managed distributed teams across France, the UK, China and the US • Drove product evolution in a complex enterprise environment where integration, reliability and customization were critical

Product Management Team Lead for IBM Operational Decision Manager, responsible for coordinating product managers and setting the overall direction of the product roadmap. Worked across product strategy, roadmap development, customer needs and cross-functional stakeholder alignment in a complex enterprise software environment.