Taina Tshaya

• Spearhead outreach to emerging, emerging plus, and established businesses in South Africa, focusing on sectors including restaurants, beauty parlours, and hotels. • Conduct targeted cold calls and follow-ups with key decision-makers, successfully booking meetings and demos for Account Executives. • Utilise data-driven insights to tailor pitches, emphasising Yoco’s competitive advantages (faster transaction speeds, lower rates, seamless POS integration). • Collaborate closely with Account Executives to ensure smooth handovers and prepare high-quality demos, converting leads into long-term customers. • Monitor market trends and competitor offerings to continuously refine outreach strategies and maintain a competitive edge.

• Mapped potential UK clients through comprehensive market research, customising sales strategies to address industry-specific needs using Salesforce and HubSpot. • Led cold calling campaigns via Aircall, integrating seamlessly with client sales teams to boost lead generation and drive business growth. • Cultivated strong relationships with decision-makers through personalised emails and LinkedIn outreach, utilising Pipedrive for effective follow-ups. • Consistently exceeded monthly targets, contributing an estimated additional revenue of £250K over six months. • Implemented data-driven strategies that increased lead conversion rates and improved overall sales performance.

• Engaged with senior business clients (CEOs and other decision-makers) to promote cybersecurity solutions and organise infosec events. • Managed all aspects of client communication and event planning, ensuring seamless registration and high levels of client satisfaction. • Developed and executed tailored email campaigns using Zoho and Natterbox, which increased event participation and boosted sales opportunities. • Achieved and surpassed sales targets by leveraging in-depth product knowledge and strategic outreach.

• Led a dynamic team of 6 sales agents, providing training in sales techniques, CRM systems, and conflict management to drive successful fundraising campaigns. • Managed pop-up events and on-ground activations, engaging with over 250 individuals daily to secure participant sign-ups and donations. • Successfully exceeded fundraising targets by 20%, contributing significantly to campaign success through innovative sales pitches and strategic follow-ups. • Coordinated with cross-functional teams to streamline event logistics and ensure high-quality customer interactions.