
Tammy Geva
Senior Marketing Project Manager | Strategy
Salary / Daily rate
Giv'atayim, Israel
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Work experience
Head of Marketing
Stella
Mar 2023 - Present
3 years 8 months
Tel Aviv-Yafo, Israel
Product Marketing - Facebook Study App
Meta
Aug 2021 - Oct 2022
1 year 3 months
Tel Aviv-Yafo, Israel
• Managed acquisition and retention campaigns for Android and IOS apps, controlling a $21M yearly budget. • Developed go-to-market strategy, including value proposition, new user growth, and mobile usage, and drove successful product growth for the Facebook Study App, Acquiring +50M users and increasing acquisition by 40% and retention by 15%. • Work closely with cross-functional teams, including SWE, DS, and PM, to analyze campaign performance and funnel optimization. Generate feature results improvements to create high-quality, effective, and engaging marketing materials that align with the brand and product strategy. • Built a bottom-up budget to support strategy and drive against business/marketing goals led strategy, planning, creative development, and execution for key projects and campaigns. • Identified and implemented new tests and strategies, continually seeking to innovate, drive improved results, and find new growth opportunities by querying Hadoop/Hive databases to understand campaign performance.
Publicis Media
Aug 2013 - Aug 2021
8 years 1 month
Digital Project Manager
Nov 2017 - Aug 2021
3 years 10 months
• Creating, planning, and executing digital projects by identifying and specifying client’s requirements, translating and tailoring them to actionable steps for the team • Overseeing cross-organizational collaborations to ensure ongoing functional and technical correlation to deliver results in a timely manner • Increasing revenue for clients by improving existing features, introducing them to new technologies, and continuously reflecting status updates • Head of Training, in charge of the professional development of both clients and teams by training and assimilating new advertising features and knowledge platforms • Integrating the marketing platform with each client-facing CRM • Facilitating and supporting both inter and intraorganizational processes monitoring, tracking, and analyzing the performance of subordinates • Generating weekly and monthly overview for all primary metrics, goals and revenue tracking and documentation • Constantly seeking new ways for innovation and progress by tracing new platforms in various fields: marketing, analysis, and integration
Marketing Team Lead
Sep 2015 - Dec 2017
2 years 4 months
• Leading all aspects of client paid content campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting. • Managing day to day of PPC team; providing professional guidance & monitoring performance. • Developing and presenting marketing strategy; recommendations, and performance reviews to internal • And external teams.
Campaign Manager and Media Optimizer
Aug 2013 - Aug 2015
2 years 1 month
• Implement innovative buying strategies and obtain big data • Managing the campaign budget and optimizing to meet target leads; conversions, CPL, and CPA. • Generate and present performance and analytical reports • Implement tracking systems using GA and GTM
Media Department Manager
ynet
Nov 2007 - Aug 2013
5 years 10 months
Tel Aviv-Yafo, Israel
• Recruited and managed a team of coordinators: mentoring and ensuring professional development through supervision of predetermined project goals • Initiated and retained business ties with strategic clients, characterizing marketing content according to all advertising platforms • Analyzed campaign effectiveness, optimized and maximized campaign performance and success • Built orderly and efficient work processes for the entire department to streamline and increase knowledge of work methodologies and effectiveness • Among my clients were leading advertising agencies: McCann-Erickson, TMS, Publicis Israel Group, etc.
Education
University of Derby
Bachelor's degree
2005 - 2008
3 years 2 months