Tammy Geva

Senior Marketing Project Manager | Strategy

Salary / Daily rate

Giv'atayim, Israel

Freelance, open to permanent contract

Remote only

Skills

Marketing StrategyProject Management (PMO)

Languages

English

About me

Intro

Ex-Meta marketing strategist with 10+ years driving growth for major brands and startups. Managed $21M budget at Facebook, acquiring 50M+ users with 40% acquisition growth. Expert in digital campaigns, project management, and cross-functional team leadership delivering measurable ROI.

Links

Work experience

Head of Marketing

Stella

Mar 2023 - Present

3 years 8 months

Tel Aviv-Yafo, Israel

Product Marketing - Facebook Study App

Meta

Aug 2021 - Oct 2022

1 year 3 months

Tel Aviv-Yafo, Israel

• Managed acquisition and retention campaigns for Android and IOS apps, controlling a $21M yearly budget. • Developed go-to-market strategy, including value proposition, new user growth, and mobile usage, and drove successful product growth for the Facebook Study App, Acquiring +50M users and increasing acquisition by 40% and retention by 15%. • Work closely with cross-functional teams, including SWE, DS, and PM, to analyze campaign performance and funnel optimization. Generate feature results improvements to create high-quality, effective, and engaging marketing materials that align with the brand and product strategy. • Built a bottom-up budget to support strategy and drive against business/marketing goals led strategy, planning, creative development, and execution for key projects and campaigns. • Identified and implemented new tests and strategies, continually seeking to innovate, drive improved results, and find new growth opportunities by querying Hadoop/Hive databases to understand campaign performance.

Publicis Media

Aug 2013 - Aug 2021

8 years 1 month

Digital Project Manager

Nov 2017 - Aug 2021

3 years 10 months

• Creating, planning, and executing digital projects by identifying and specifying client’s requirements, translating and tailoring them to actionable steps for the team • Overseeing cross-organizational collaborations to ensure ongoing functional and technical correlation to deliver results in a timely manner • Increasing revenue for clients by improving existing features, introducing them to new technologies, and continuously reflecting status updates • Head of Training, in charge of the professional development of both clients and teams by training and assimilating new advertising features and knowledge platforms • Integrating the marketing platform with each client-facing CRM • Facilitating and supporting both inter and intraorganizational processes monitoring, tracking, and analyzing the performance of subordinates • Generating weekly and monthly overview for all primary metrics, goals and revenue tracking and documentation • Constantly seeking new ways for innovation and progress by tracing new platforms in various fields: marketing, analysis, and integration

Marketing Team Lead

Sep 2015 - Dec 2017

2 years 4 months

• Leading all aspects of client paid content campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting. • Managing day to day of PPC team; providing professional guidance & monitoring performance. • Developing and presenting marketing strategy; recommendations, and performance reviews to internal • And external teams.

Campaign Manager and Media Optimizer

Aug 2013 - Aug 2015

2 years 1 month

• Implement innovative buying strategies and obtain big data • Managing the campaign budget and optimizing to meet target leads; conversions, CPL, and CPA. • Generate and present performance and analytical reports • Implement tracking systems using GA and GTM

Media Department Manager

ynet

Nov 2007 - Aug 2013

5 years 10 months

Tel Aviv-Yafo, Israel

• Recruited and managed a team of coordinators: mentoring and ensuring professional development through supervision of predetermined project goals • Initiated and retained business ties with strategic clients, characterizing marketing content according to all advertising platforms • Analyzed campaign effectiveness, optimized and maximized campaign performance and success • Built orderly and efficient work processes for the entire department to streamline and increase knowledge of work methodologies and effectiveness • Among my clients were leading advertising agencies: McCann-Erickson, TMS, Publicis Israel Group, etc.


Education

University of Derby

Bachelor's degree

2005 - 2008

3 years 2 months

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