
Tanaquil Papertian
Senior Communications & Public Relations Advisor
1 recommandation
Salaire / Taux journalier
1 personne recommande
Paris, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
PR & Communications strategist with 25+ years building brand reputation for French and international companies. Founder of L'ÉTRUSQUE, specializing in 360-degree PR strategies with proven results for clients like Primark, Fitbit, and P&G. Expert in Art-Brand synergies, crisis management, media training for C-level executives, and delivering measurable visibility across culture, lifestyle, and corporate sectors.
Expérience de travail
Founder & CEO
L'ÉTRUSQUE
juil. 2019 - Présent
7 ans 4 mois
Paris, France
Objectives : 1/ Support companies (SMEs, Mid-cap companies, Family Business, Associations, Foundations, etc.) in their Brand and Reputation issues with their target audiences 2/ Develop the interaction between Art & Brands — 25 years of experience in the field of Culture of which over two thirds focused on Brand Communications Key skills and competencies: — 20 years of experience working with French and international companies on developing and executing 360-degree PR strategies with a track record of improved visibility such as Primark, Fitbit, Engel & Völkers, Nicolas the French wine retailer, Procter & Gamble (Ariel & Lenor), etc. — Strong commitment and results culture for the causes and entities served — Extended media network in varied fields: culture / economics / lifestyle / healthcare — Media-training sessions for French-speaking company c-level executives incl. CEOs and KOLs — High capacity to adapt to ever-changing working environments, manage crises and issues and coordinate intercultural 360° projects — Recognized manager with excellent people skills to engage and motivate teams — Multilingual: French (Mother tongue), English (Business), Italian (Fluent)
Senior Vice-President - Brand & Lifestyle and Business Development
Omnicom Public Relations Group France - FleishmanHillard Ketchum Porter Novelli
déc. 2015 - juil. 2019
3 ans 8 mois
Paris Area, France
- International development & management of the consumer/lifestyle offer - Identification of new market opportunities - Innovation in PR strategies for consumer brands - Management of a 12 consultants department Key skills and competencies: — 25 years of experience in the field of culture of which over two thirds focused on communications — 20 years of experience working with French and international companies on developing and executing 360-degree PR strategies with a track record of improved visibility such as Primark, Fitbit, Engel & Völkers, Nicolas the French wine retailer, Procter & Gamble (Ariel & Lenor), etc. — Strong commitment and results culture for the causes and entities served — Extended media network in varied fields: culture / economics / lifestyle / healthcare — Media-training sessions for French-speaking company c-level executives incl. CEOs and KOLs — High capacity to adapt to ever-changing working environments, manage crises and issues and coordinate intercultural 360° projects — Recognized manager with excellent people skills to engage and motivate teams — Multilingual: French, English, Italian
Account Director
BURSON
juil. 2005 - déc. 2015
10 ans 6 mois
Paris Area, France
Developing and executing media and public relations strategies in varied fields: Culture (R4 Ile Seguin, Maeght Fondation and Gallery, Maillol Museum, Edilivre), Finance (PwC), Research and Healthcare (AXA Research Fund, Orange Healthcare, ARS Ile-de-France, Agence de la biomédecine, Téva Santé), Public Sector (Public debate for Nanotechnologies), Retail Distribution and Food (Centres E. Leclerc, Mars France, Coca-Cola France), Sustainable Development (ADEME, EDF), Skincare and Cosmetics (NIVEA) Personal PR Consultant to C-level Corporate Executives including: - Jean Bergougnoux, President of CPDP for Nanotechnologies, former CEO of EDF and President of SNCF - Michel-Edouard Leclerc, President of Centres E. Leclerc, with media coverage multiplied by 4 in 2007 Head of the Media Relations Division: Team management, crisis management and crisis media training, review and analysis of political power networks with analysis tools focused on opinion leaders Developed annual brand strategy for varied clients: management and financial control
Communications Manager at Beaux Arts magazine - Flammarion Group
Beaux Arts éditions
janv. 2004 - déc. 2005
2 ans
Paris Area, France
Beaux Arts magazine - Flammarion Group External communications; Public relations for the monthly magazine and special issues; Editor in chief and distribution management of press kits; Public relations; participation in various trade shows, including the Fiac, Paris Photo, Art Paris, Art Basel, Maison&Objet, and others; Special projects: launch and media coverage of the magazine’s collection of books and more; Internal communications: publishing communication tools for the sales teams.
Communications Officer at Beaux-Arts Magazine and Fluide Glacial - Flammarion Group
Flammarion
janv. 2002 - déc. 2003
2 ans
Paris Area, France
Beaux-Arts Magazine and Fluide Glacial - Flammarion Group External communications: public and media relations, including signing sessions with writers; major art fairs; plus partnership developments; Internal communications: ad hoc projects with the marketing and sales divisions.
Consultant in Public Relations
Egna Conseil
janv. 2000 - déc. 2002
3 ans
Paris Area, France
Communications Consultant in various fields including: Family, Women, Children (e.g. the TOMY account in the toys industry, media and public relations, fairs (the toy trade fair Salon du Jouet et du Jeu) and events for Product Launches, promotional projects, sponsorships, and more.
Consultant in Public Relations
Burson
janv. 1999 - déc. 1999
1 an
Paris Area, France
Musée MAILLOL—Fondation DINA VIERNY Communications for the museum, media and public relations, events communications, promotional and political networking, museum patronage
Assistant
Galerie L'Ergastère
janv. 1998 - déc. 1998
1 an
Paris Area, France
Gallery specialist of Nabis, Pont-Aven and Postimpressionnism schools: Sales management and communication: openings organisation, client relationship, press releases, press reviews.
Assistant
Galerie Alain Margaron
janv. 1997 - déc. 1997
1 an
Paris Area, France
Contemporary Art Gallery: Sales management and communication: openings organisation, client relationship, press releases, press reviews.
Clerk
Tajan Auction
janv. 1996 - déc. 1997
2 ans
Région de Paris, France
Preparation and coordination of the auctions: participation to inventories, collaboration with experts, organisation of exhibitions, etc.
Formation
Ecole Du Louvre, Paris
1997, History of Art
1994 - 1997
4 ans
Faculté Jean-Monnet
Master's degree in Business Law, Banking, business, finance and securities law
1989 - 1994
6 ans