Tanaquil Papertian

Senior Communications & Public Relations Advisor

1 recommandation

Salaire / Taux journalier

1 personne recommande

Paris, France

Freelance

À distance uniquement

Expertises

Campagne de CommunicationRelations PresseStratégie de ContenuStratégie de marque

Langues

Français (Maternelle)Italien (Courant)Anglais

Recommandé par

Emilie Geoffroy-Ponson

Emilie Digital Agency

Consultante indépendante en stratégie éditoriale et rédaction RH

A recommandé le 22 novembre 2025

À propos

Introduction

PR & Communications strategist with 25+ years building brand reputation for French and international companies. Founder of L'ÉTRUSQUE, specializing in 360-degree PR strategies with proven results for clients like Primark, Fitbit, and P&G. Expert in Art-Brand synergies, crisis management, media training for C-level executives, and delivering measurable visibility across culture, lifestyle, and corporate sectors.

Liens

Expérience de travail

Founder & CEO

L'ÉTRUSQUE

juil. 2019 - Présent

7 ans 4 mois

Paris, France

Objectives : 1/ Support companies (SMEs, Mid-cap companies, Family Business, Associations, Foundations, etc.) in their Brand and Reputation issues with their target audiences 2/ Develop the interaction between Art & Brands — 25 years of experience in the field of Culture of which over two thirds focused on Brand Communications Key skills and competencies: — 20 years of experience working with French and international companies on developing and executing 360-degree PR strategies with a track record of improved visibility such as Primark, Fitbit, Engel & Völkers, Nicolas the French wine retailer, Procter & Gamble (Ariel & Lenor), etc. — Strong commitment and results culture for the causes and entities served — Extended media network in varied fields: culture / economics / lifestyle / healthcare — Media-training sessions for French-speaking company c-level executives incl. CEOs and KOLs — High capacity to adapt to ever-changing working environments, manage crises and issues and coordinate intercultural 360° projects — Recognized manager with excellent people skills to engage and motivate teams — Multilingual: French (Mother tongue), English (Business), Italian (Fluent)

Senior Vice-President - Brand & Lifestyle and Business Development

Omnicom Public Relations Group France - FleishmanHillard Ketchum Porter Novelli

déc. 2015 - juil. 2019

3 ans 8 mois

Paris Area, France

- International development & management of the consumer/lifestyle offer - Identification of new market opportunities - Innovation in PR strategies for consumer brands - Management of a 12 consultants department Key skills and competencies: — 25 years of experience in the field of culture of which over two thirds focused on communications — 20 years of experience working with French and international companies on developing and executing 360-degree PR strategies with a track record of improved visibility such as Primark, Fitbit, Engel & Völkers, Nicolas the French wine retailer, Procter & Gamble (Ariel & Lenor), etc. — Strong commitment and results culture for the causes and entities served — Extended media network in varied fields: culture / economics / lifestyle / healthcare — Media-training sessions for French-speaking company c-level executives incl. CEOs and KOLs — High capacity to adapt to ever-changing working environments, manage crises and issues and coordinate intercultural 360° projects — Recognized manager with excellent people skills to engage and motivate teams — Multilingual: French, English, Italian

Account Director

BURSON

juil. 2005 - déc. 2015

10 ans 6 mois

Paris Area, France

Developing and executing media and public relations strategies in varied fields: Culture (R4 Ile Seguin, Maeght Fondation and Gallery, Maillol Museum, Edilivre), Finance (PwC), Research and Healthcare (AXA Research Fund, Orange Healthcare, ARS Ile-de-France, Agence de la biomédecine, Téva Santé), Public Sector (Public debate for Nanotechnologies), Retail Distribution and Food (Centres E. Leclerc, Mars France, Coca-Cola France), Sustainable Development (ADEME, EDF), Skincare and Cosmetics (NIVEA) Personal PR Consultant to C-level Corporate Executives including: - Jean Bergougnoux, President of CPDP for Nanotechnologies, former CEO of EDF and President of SNCF - Michel-Edouard Leclerc, President of Centres E. Leclerc, with media coverage multiplied by 4 in 2007 Head of the Media Relations Division: Team management, crisis management and crisis media training, review and analysis of political power networks with analysis tools focused on opinion leaders Developed annual brand strategy for varied clients: management and financial control

Communications Manager at Beaux Arts magazine - Flammarion Group

Beaux Arts éditions

janv. 2004 - déc. 2005

2 ans

Paris Area, France

Beaux Arts magazine - Flammarion Group External communications; Public relations for the monthly magazine and special issues; Editor in chief and distribution management of press kits; Public relations; participation in various trade shows, including the Fiac, Paris Photo, Art Paris, Art Basel, Maison&Objet, and others; Special projects: launch and media coverage of the magazine’s collection of books and more; Internal communications: publishing communication tools for the sales teams.

Communications Officer at Beaux-Arts Magazine and Fluide Glacial - Flammarion Group

Flammarion

janv. 2002 - déc. 2003

2 ans

Paris Area, France

Beaux-Arts Magazine and Fluide Glacial - Flammarion Group External communications: public and media relations, including signing sessions with writers; major art fairs; plus partnership developments; Internal communications: ad hoc projects with the marketing and sales divisions.

Consultant in Public Relations

Egna Conseil

janv. 2000 - déc. 2002

3 ans

Paris Area, France

Communications Consultant in various fields including: Family, Women, Children (e.g. the TOMY account in the toys industry, media and public relations, fairs (the toy trade fair Salon du Jouet et du Jeu) and events for Product Launches, promotional projects, sponsorships, and more.

Consultant in Public Relations

Burson

janv. 1999 - déc. 1999

1 an

Paris Area, France

Musée MAILLOL—Fondation DINA VIERNY Communications for the museum, media and public relations, events communications, promotional and political networking, museum patronage

Assistant

Galerie L'Ergastère

janv. 1998 - déc. 1998

1 an

Paris Area, France

Gallery specialist of Nabis, Pont-Aven and Postimpressionnism schools: Sales management and communication: openings organisation, client relationship, press releases, press reviews.

Assistant

Galerie Alain Margaron

janv. 1997 - déc. 1997

1 an

Paris Area, France

Contemporary Art Gallery: Sales management and communication: openings organisation, client relationship, press releases, press reviews.

Clerk

Tajan Auction

janv. 1996 - déc. 1997

2 ans

Région de Paris, France

Preparation and coordination of the auctions: participation to inventories, collaboration with experts, organisation of exhibitions, etc.


Formation

Ecole Du Louvre, Paris

1997, History of Art

1994 - 1997

4 ans

Faculté Jean-Monnet

Master's degree in Business Law, Banking, business, finance and securities law

1989 - 1994

6 ans

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