Tania Saez

I help companies to grow and develop nationally and especially internationally. My main services: ✔ GTM (Go-to-market) strategy diagnosis. ✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, ✔RevOps and techstack technology consulting and setup for GTM teams ✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up. Some of my customers: 🔸Qonto 🔸Criteo 🔸Inmeout Daily languages spoken with my customers: English, Spanish and french. 🎤Lecturer & Podcasting: - ABM & DemandGen - Content marketing for B2B Marketing - RevOps - GTM

I strategize and execute the ABM (Account-based marketing) program for Criteo: ✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building ✔ Ideate ABM GTM strategy based on previous foundations On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps: ✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a techstack optimization and consolidation project. ✔I helped to structure demandgen newly created function and the transitioning plan ✔ I collaborated as an external consultant on other crossfunctional projects: buyer journey, lead nurturing, Intercom, sales and marketing alignement. ⚙️Tools used: DemandBase, 6sense, GDS, LinkedHelper, Sales Navigator, Zoominfo and other TBD tools according to strategy.

🎯I helped B2B clients to develop and grow, especially internationally. 📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking. ✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan creation, SEO studies, lead nurturing, lead scoring, emailing campaigns.... ✔ABM (Account-Based Marketing) : - Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas, -Definition of the ABM GTM plan. -Deployment of the GTM ABM plan actions: Video Marketing/Selling (Vidyard), Outreach Sales, Outbound tactics, LinkedIn Marketing (Social Selling, automation & LinkedIn personalization), Web Scraping, Data Enrichment, Direct Emailing and omnical actions, KPIs monitoring and reporting... ✔Sales support methodologies: SMarketing, Allbound marketing, Sales outreach, Social Selling,... ✔Market research and internationalization and international expansion plans... ✔Other: omnichannel program for physical fairs and events. 🎯I created new service lines for the agency to renew the offer and better respond to clients' needs. 🎯Sales development - I participated in the acquisition of new clients for the agency: study of needs, creation of the diagnostic test, qualification of clients and elaboration and presentation of strategic business proposals. ⚙️Software and tools: Hubspot, Clientify, SemRush, Vidyard, LinkedIN Sales Navigator, LinkedIn Helper (LinkedIn automation), Snov.io, Hunter, Vidyard, Whimsical...

I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom: ✔ Definition of the growth plan/growth hacking and marketing of the startup internationally ✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... ) ✔ Monthly or weekly content creation and distribution in the appropriate channels: blog, newsletter, RRSS... ✔ Design and execution of marketing + sales processes automation and digitalization plan on Hubspot & Intercom: definition of sales and marketing funnel, lead nurturing, lead scoring, lead profiling, lead routing, database management, and optimization ✔ Design and implement content plan (Inbound Marketing) using Hubspot: SEO, RRSS and content creation, lead nurturing, lead scoring, landings, lead routing... ✔ Reporting and tracking KPIs ✔ Benchmark studies and competitive intelligence ⚙️Software and tools: Hubspot, Intercom, Google Data Studio, Google Analytics, Google Ads, Facebook Ads, Semrush, Moz, Capterra... ------ 🏆 Results in less than a year: > X10 increase in lead generation > -200% decrease in CPL. > Increase in web traffic +200%. > Sales friction-reduction program that resulted in a +25% increase in demo bookings throughout the sales pipeline improving win rates and speeding up pipeline velocity. Translated with www.DeepL.com/Translator (free version)

> Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups. > Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization > Financing needs search: business angels, accelerators... Finalist in Lanzadera Program > Visual identity and imagery and brand creation: creating a brand identity and values from zero, brand pitch, creation of brand and each campaign storytelling > New products and capsule collections development every month: tissus search, control design and prootyping,as well as the whole manufacturing process, > Coordination of web product UX/UI design: landing optimization, product descriptions, visual identity, cohortes analysis...

My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale. My main tasks include: > Management of a team of 5 country business developers: France, USA, Germany and Spain > Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...) > Coordination of PR/CM/marketing activities in 5 countries and languages: press agencies and PR activities (top print media,bloggers, youtubers, instagramers...), offline and online partnerships, community management startegy and tactics in 5 languages > Budget controlling and KPI and ROI analysis Results: > Growth hacking extraordinary results on an international scale: France, Germany and USA. Growth x300 in some countries. > Finding new growth drivers accounting for more of 30/40% of new customers and orders > Rationalization of marketing department, enhancement of sinergies and structuring of processes to increase productivity

Description => Launch of operations in Spain from scratch. => In charge of both strategy and tactical implementation of Spanish business activities. - Online acquisition (Facebook, Twitter, banners...) - Offline & online partnerships - Community Management - Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis => Management of a team of 3 Results in less than 6 month time: - I made Polabox a very well-known brand in Spain - I Achieved a leader position in our printing segment - 4-fold increase in sales from the end of the first month to the end of the 6-month period