Tanusha Kaushik

Drove product development in a fast-moving, pre-PMF startup, delivering multiple products for Proofs of Concept. • Supported company strategy by translating strategic pivots and shifting business priorities into functional products. • Created product vision for integrations to support pilot discussions and sales conversations. • Owned the end-to-end development lifecycle for a team of 8 developers and 3D engineers: UX design, backlog grooming, scrum ceremonies, cross-functional coordination, testing, documentation and release.

> Led a cross-functional team for end-to-end development in an agile environment, delivering features each sprint > Created short and long term product vision, through continuous qualitative and quantitative discovery > Owned and prioritized the squad’s roadmap, led scrum ceremonies and wrote user stories with feature specifications > Ensured smooth product communication through collaboration with Customer Success, Sales and Marketing stakeholders > Established a self-guided new-user onboarding system for the website, tailored to users’ in-app behaviour

> Created user journeys through interviews and tests, for internal technical products used by Nike pricing and costing teams > Conducted user discovery for Nike’s B2B sales channels, OMS and PIM systems > Established product vision, optimal practices, KPIs and active documentation to result in a SAFe development process > Created sitemaps, wireframes and prototypes for the design phase of new features > Established a new Product and Program Management lifecycle and working practice for the Solution Delivery team > Collaborated with cross-functional teams to support the development, updates and trouble-shooting of internal products > Researched market trends in virtual selling and B2B sales environments to keep the team’s practices updated

> Supported a consumer behaviour research: > text & sentiment analysis > data collection and wrangling > analyzing and presenting patterns in data > Researched and summarized newspaper articles and advertisements about organizations in concern for the past decade.