Tarek RAHMANI

• Defined and implemented tagging plans for new digital projects and user journeys (quotes, member space, forms, etc.), aligned with business objectives. • Performed in-depth analysis of conversion funnels (health, savings, social action, etc.), identifying drop-off points, traffic declines or anomalies, and providing actionable recommendations. • Monitored the performance evolution of key journeys (traffic volume, engagement rate, conversion rate), and detected weak signals such as unusual behavior, sudden traffic drops, or functional bugs. • Conducted comparative analysis of different page versions (A/B tests, redesigns) to assess their impact on KPIs and guide UX/UI decisions. • Collaborated with Product, UX, and Data teams on CRO (Conversion Rate Optimization) initiatives using behavioral data insights from ContentSquare. • Built and maintained Piano Analytics dashboards to monitor audience behavior, performance of key pages, and campaign impact on a monthly basis. • Technical expert in ePrivacy/GDPR compliance and Piano SDK configuration, able to translate regulatory requirements into concrete and operational solutions. • Contributed to the implementation of hybrid consent mode (server-side tagging), with advanced setup in TrustCommander to ensure CNIL compliance while maintaining data quality.

• Qualification of client requests (anomalies, enhancements, support). • Contribution to improving user experience (UX/UI) and SEO, as well as applying CRO methods to optimize conversion rates. • Understanding of CNIL/GDPR regulations on data privacy, including vendor configuration on CMP via Didomi, and compliance with standards for data collection and usage. • Collecting, analyzing, and interpreting web and mobile data to identify trends and optimization opportunities, leveraging AB test-based analyses and recommendations. • Creation of technical tagging plans to ensure data quality collected from websites/applications. • Management of Tag Management (GTM) and implementation of analytics tags. • Participation in meetings (briefing, worklist, steering committees, workshops...), preparing minutes, and tracking project progress within timelines and budgets. • Management and prioritization of all requirements. • Validation of projected workload plans. • Organization and management of deliveries. • Oversight of offshore development teams. • Supervision of deliverables, testing, and production launches for maintenance tasks in coordination with various stakeholders. • Organization and facilitation of workshops with different stakeholders (developers, clients). • Drafting functional specifications, taking into account all components: UX, design, front-end development, back-end development, etc. • Monitoring the work of web designers and developers, ensuring allocated time and budget compliance. • Ensuring alignment between initial requirements in specifications and deliverables. • Post-production follow-up and results communication. traduire en francais avec le meme

• Gestion de projet : Méthode agile (Scrum) • Analyse des besoins du client, benchmark critique • Elaborer les spécifications fonctionnelles • Suivre l'avancement du projet dans sa phase de réalisation technique • Participer à la livraison du projet et en garantir la conformité / communiquer sur l'avancée du projet • Définir les actions de formation utilisateur • Développement : SQL, PHP, BOOTSTRAP, JAVASCRIPT. • Outils de gestion : GANTT, Trello, XD, Merise (UML), Ms Project, Xmind.

• Réalisation d’une étude de marché pour analyser les besoins et les attentes des consommateurs • Benchmark concurrentiel • Prospection physique et téléphonique • Animation des réseaux sociaux, création de supports de communication (Photoshop, Illustrator) • Organisation des ateliers avec les différents acteurs (Web analyste, développeurs,) • Définition des paramètres de suivi et des événements sur le site web. • Gestion des campagnes publicitaires Google Ads.