Tayaba Gulckers

– Lead purchase data monitoring and ensure data integrity, driving robust data integration in collaboration with Finance and Category Management. – Own savings analysis, monthly COGS reporting to back margin recovery and project controlling, leveraging Power BI to deliver insightful dashboards for decision-makers. – Support sourcing initiatives and cost-optimization projects, helping generate measurable savings on supplies. – Reduced manual data-gathering efforts by 90%, significantly increased budget forecast reliability to around 99%

– Built and managed purchase budgets by product category and brand, aligned with sales targets and performance. – Monitored Sell-In vs forecast and budget, prepared End-of-Season reports, and provided recommendations on carry-over products. – Designed performance dashboards (run rates, calendar sales, corners' activity) to steer commercial performance and support management decisions. – Led transversal business analyses (key cities, full price vs discount, purchasing behavior, competitors) and provided functional guidance to a junior Business Analyst. – Improved budget and sales forecast reliability, reduced stock risk on carry-over products, and cut reporting time by about 50% through data-driven recommendations and new performance dashboards.

– Drove sales performance improvement by implementing and analyzing KPIs (Sell-In, Sell-Through, APT, UPT) and weekly performance dashboards. – Built and analyzed invoicing, cancellations and returns reports vs provisions, and prepared sales and Sell-In targets for sales teams and franchises. – Worked on franchise assortment plans based on last year figures and commercial strategy, and calculated seasonal sales and agents' commissions. – Ensured data accuracy and delivered ad hoc analyses, marketing action KPIs, product rankings and performance newsletters for franchises. – Enhanced sales performance visibility, tightened invoicing and returns control, and enabled more targeted assortments and marketing actions through KPI-driven analysis.