Terence Keller

• Developed end-to-end ML solutions using linear, non-linear, time series and spatial models to predict customer frequency in stores and assess commercial performance. • Integrated spatial models to support sales decision-making, including predicting potential sales in new locations and testing “what-if” scenarios for optimizing store placement. • Built optimization models leveraging genetic algorithms, hill climbing and simulated annealing to estimate travel costs for store visit programs. • Predicted missing speed values in the TomTom road network using street profiles, points of interest and surrounding population density data. • Applied natural language techniques like n-grams, bag of words and TF/IDF to enrich points of interest and shopping zones. • Trained geospatial and deep learning models, including Word2Vec, GloVe, RNN, GRU & LSTM to automatically detect anomalies and correct geocoding errors. • Automated vectorization of satellite images and implementated land use classification methods. • Used generative AI and knowledge graph to automatically describe reports and dashboards.

• Managed and integrated the TomTom road network dataset for over 120 countries to define sales catchment areas. • Aggregated, cleaned and standardized socio-demographic data for 70 countries from diverse sources, including store locations and points of interest and integrated the data into spatial databases like (ESRI/PostGIS) using ETL (FME). • Developed an automated pipeline to continuously update and track new data. • Implemented monitoring systems to identify changes in socio-demographic patterns or sales trends. • Performed geocoding APIs to convert addresses into geographic coordinates. • Applied GIS techniques to generate spatial features such as proximity to stores, population density and clustering of population profiles. • Performed spatial analyses, including hotspot detection, spatial regression and correlation assessment, to account for population heterogeneity and identify potential investment opportunities. • Designed interactive maps and dashboards to visualize socio-demographic data, competitors and their relationships with sales data.