Terezie Pokorna

As a Digital Manager specializing in strategy and project management, I lead the charge in crafting and executing innovative digital campaigns. My expertise lies in synthesizing data-driven strategies with team collaboration to elevate our brand's digital presence. In my role, I merge analytical skills with creative strategy, continuously advancing our digital capabilities and setting the stage for future leadership in the digital marketing area. Key Achievements: - Lead a dynamic campaign for a high-profile UK TV show, significantly enhancing audience engagement and digital interactions. - Managed a breakthrough Black Friday campaign that exceeded expectations and marked a significant milestone for our brand's performance. - Conducted targeted tests that delivered exceptional insights, optimizing our digital strategy and contributing to sustained performance improvements.

Responsible for executing content strategies that resonated with the brand's character and supported marketing objectives. Teamwork and adaptability were key as I navigated the rapidly evolving social media landscape. Key Contributions: - Crafted and managed content that engaged Ford's audience and upheld the brand's narrative. - Collaborated with the marketing team to align social media efforts with larger campaigns. - Adapted content schedules to industry shifts, optimizing engagement and reach. This role was crucial in refining my content management expertise and deepening my grasp of effective digital branding. Client: Ford

Account and Social Media Manager of ŠKODA AUTO global social media profiles. Project management, content planning, content creation, client communication, trend analysis, overseeing brand strategy and implementation, SEO, SEM, and coordination of teams of creatives. Platforms: Instagram, Facebook, YouTube, Tik Tok. Achievements - playing a key role in the smooth transit of the new CI to all social media channels - managing effectively the high engagement period in community management - content tactics that resulted in a 130% increase in engagement This project is temporary due to our client will be transitioning to a new agency.

Social media strategy, implementation, influencer marketing relations and campaign management and execution for a growing cosmetic brand POETIKO Organic. Achievements: - growing Instagram profile from 400 to 4000 followers by mostly organic activities - establishing meaningful collaborations with key influencers and partnerships - full support to the brand management team with ideas and strategies - setting the tone of voice and content pillars - capturing over 2000 subscribers I had to leave my position because of a lack of funding from investors and company cutbacks.

My role as a Senior Social Media Specialist in Taste is to make the perfect social media communication mix for the brands. I work with small to medium companies and I do their social media strategy planning, implementation, and monitoring while meeting the KPIs we set together. Clients: SAPELI, Perfect Storage, Grand Optical, Horizon group, and more. I had to leave my job due to the impact of COVID-19.

Social Media Manager fully responsible for the social media activities of the agency clients and tenders. The duties covered project management, media planning, content planning, data analysis, and content production management. I also contribute to creative inputs, idea-making, and social media strategies for agency in tenders, assisting the production team on shooting days to ensure the brand identity is applied. Clients: HUAWEI Mobile CZ/SK (Czech, Slovak market), Hollandia, Skoda Auto. Social networks managed: Facebook, Instagram, YouTube, and Twitter. Achievements: - covering the crisis situation via social media and maintaining the brand reputation in difficult times for Huawei brand in 2018 (allegations of spying and security concerns related to Huawei's products) - monthly product launch campaigns coverage - often real-time social media management - influencer campaigns which created 300% greater engagement Temporary project to cover the crisis management communications for one of the biggest clients to the agency.

The main role of the Social Media Manager/Planner at Mustard was creating and executing social media strategies, campaign architecture, budget planning, media buying, content ideation, ad creatives, timing, and higher and lower-funnel customer journey, KPI definition. I was running and optimizing social media campaigns and campaign activations. I also provided leqdership and guidance to social media and marketing team members on the implementation of best practices and tactics. I worked closely with analytics tools, and thanks to data analysis I made comprehensive reports and improved future marketing tactics and campaign effectiveness. Thanks to working with data I got detailed insights into each social media profile and strong basics for campaign strategy creation. Achievements: - 1M fans gained to SKODA Global Facebook page - 1M record reach to Pilsner Urquel's social media post - a key role in running an award-winning viral campaign that reached 24M people, got impressive 2,5M views, and resulted in 200% ROI - online media activations for SKODA accessories with €0.002 Cost per Engagement - 800 online event attendants - run B2B campaigns with only €2.91 cost per lead on Linkedin - 420k views for an e-sport campaign in only 2 weeks - Campaign activations, Sportive events promotion, multinational campaigns (EMEA) Clients: ŠKODA AUTO a.s., Pilsner Urquell, Doosan, Bobcat, Ahmad Tea, Excellent. Platforms: Facebook, Instagram, YouTube, LinkedIn, Twitter, Xing, Google Analytics. The reason for ending the contract was due to the main client discontinuing.

Event promotion coordination and PR and social media communication management to Up Festival Official (https://www.facebook.com/upfestivalofficial) This role included the management of social media channels, creation of relevant sales funnels, campaigns and retargeting. Additionally, I am involved as a freelancer in many other events and happenings in Prague wearing a promoter hat from 2017 - the present. Side project.

As a Digital Marketing Specialist, I was responsible for 360 digital activities at the agency. My main workload were Social Media Marketing, including post plan, budget distribution, and campaign execution to major clients of the agency. I was also developing my digital marketing skills, like PPC and SEO campaigns. I was responsible to create monthly customized reports of campaigns and webpage performance with client recommendations, while I also handled client communication and attended agency meetings (in sprint format) for further strategy. Reason to the ending - main client discontinued.

I provide Social Media Marketing consulting to small to medium firms, start-up projects, and individual clients from various industries > including fashion, sports, design, lifestyle, non-profits, it, and b2b. Creating and implementing an overall strategy of online communication tailored to each client's needs. This can include content pillars and tips, content creation with a focus on user engagement, and meeting business targets. Also paid Ads and digital marketing tools such as Analytics, SEO, keywords, and emailing. Additional skills applied: Bloggers' relations/influencer marketing Providing connection of brands and influencers, planning influencer campaigns, and event invitations, monitoring influencers' outputs, and campaign measurement, mostly to fashion and lifestyle brands. Event Coordinator The organization, coordination, and promotion of the biggest bloggers' fashion event held in the Czech Republic, where the best bloggers from food, fashion, and beauty meet. 1000+ attendants. Office Management Office management & administration at an international consulting company. Bookings, trip planners, client communication, company representation, shipment, errands, email & cell communication.