Tessa Garcia-Emmens

Marketing & Growth Consultant - International I support companies in structuring and activating their growth across markets, combining marketing strategy, digital execution and project management. Focus on clarity, efficiency and measurable impact. Recent projects: – Go-to-market strategy for a Dutch e-commerce player (luxury sector) – Amazon content localisation across UK / DE / NL markets – Full website localisation (FR → NL) for a fashion brand – SEO audit for the German market (medical sector), with performance-driven recommendations Work style: direct, pragmatic, collaborative. Ability to align stakeholders and move from strategy to execution quickly. Occasionnaly: Business School Lecturer (FR/EN – Bachelor, Master, MBA) Deliver courses in E-Business, UX, Traffic Acquisition, Inbound Marketing, Market Research, Lead Generation, Business English and Project Management. Approach: applied, structured and business-oriented. Focus on real use cases, decision-making and cross-functional understanding. Regular participation in evaluation panels.

Led end-to-end marketing and digital strategies for a portfolio of pharmaceutical brands (OTC, Medical Devices, Food Supplements, Cosmetics) at Bayer. Combined strategic planning, cross-functional coordination and hands-on execution to drive growth in a regulated environment. Defined and executed omnichannel marketing strategies (digital + offline alignment): SEO, paid media, social, content, influence, websites and e-commerce Project lead for the migration of 6 brand websites to Drupal (Berocca, Rennie, Hydralin, Bepanthen, Biseptine, Euphytose): SEO, UX/CRO, medical content integration, regulatory validation (OTC/ANSM), coordination marketing/IT/regulatory Led DAM implementation (80 users), structuring marketing content production and workflows Drove Amazon and e-commerce launch: assortment, A+ content, product pages, trade marketing assets Improved performance: +20% SEO traffic, increased Paid Search ROI, continuous optimisation of UX, conversion and site performance Built and activated social media presence, including influencer campaigns Managed and mentored a team of 4; coordinated cross-functional stakeholders (marketing, medical, regulatory, IT) Collaborated with global teams to align initiatives across markets while ensuring compliance

Affiliate Marketing & Business Development - Lead3R Contributed to building an affiliate network from the ground up (structure, processes, partnerships) Recruited 50+ international advertisers, supporting network growth and revenue generation Represented the company at international events (Affiliate Summits), developing partnerships and visibility Role combining business development, partnership management and international exposure.

Award-winning digital marketing technology agency (NL & South Africa), Google GMP reseller. Managed key accounts across EMEA, acting as main point of contact and coordinating multiple stakeholders Defined and executed media strategies for A-brands (programmatic, social, display), covering branding and performance objectives Led campaign setup and delivery in coordination with offshore teams (South Africa) Developed and adapted dynamic creatives with partner agencies Implemented monitoring and reporting frameworks to track performance and optimise campaigns Scope combining client management, media strategy, campaign execution and cross-functional coordination.

Marketing Lead Benelux - E-commerce (Pure Player, EU scope) Online retailer active in 17+ European markets (30,000+ products; 12M+ monthly visitors). Led go-to-market strategy for Benelux: localisation, media buying, social, PPC, affiliates Drove SEO performance (Top 5 rankings on strategic keywords) Managed lead generation and CRM activation (400K+ email database) Optimised local assortment and product discoverability Negotiated and developed local commercial partnerships Role combining market strategy, acquisition, CRM and cross-functional coordination in a high-volume e-commerce environment.

💼 Role: Spearheaded the expansion and elevate the reputation of SMARTBOX's new venture in the Benelux region. (€2.5M turnover, achieving a 6x growth within 2 years). - Product Optimization: Enhanced availability and occupancy rates, ensuring maximum efficiency. - E-commerce Excellence: Propelled online sales by over 50% annually through strategic pricing and compelling offers. - Dynamic Marketing: Executed impactful marketing campaigns, including private sales, newsletters, and strategic partnerships. - Sales Management : Successfully recruited and managed over 400 new partner hotels each year by leading a high-performance call center team and creating major Key Account Partnerships.

Providing consultancy services for French companies prospecting the Indian market (maritime/ audiovisual/tourism/capital goods) - Analysis reports - Intelligence on the strategy & finances of Indian business houses - Setup of market discovery missions for French companies - Organisation of events - Accompany official delegations (senators, VIP, presidential visit)

In charge with all the internal and external communication material and event organisation. - Creation from scratch of an internal newsletter - Coordination of offline communication and marketing projects with creative agencies (print, newsletters, technical sales material) - Organisation of 2 business symposiums for 100 people - Production of material for SIAL Trade Fair: stand, flyers, etc. - Marketing budget tracking

Le Club des Créateurs de Beauté CA 2003 : 220 M€ (VPC et e-commerce cosmétique, joint venture L’Oréal / 3 Suisses) http://www.ccbparis.com Mission: Setup of the Dutch website content and migration in the CMS of the products and images. Setup of the promotion material content (e-mailing, loyalty program, banners).

Organizing the operational marketing activities: training tools for sales persons, brochures, flyers, website translation

During this mission I conducted a market study on "American Express Purchasing Card & E-procurement" for the last year of my studies. At the same time I assisted the sales team with support tasks (power points, sales administration).

Front Office on the Trade Floor of DEAI (Derivatives sur Actions et Indices). Management of content (in Dutch) on the website, setting up performance reports for clients, delivering marketing material, analyse performance of companies composing portfolios.