Thanh Luong

- Maintain and develop business relations - Manage a team to run social listening and digital projects such as seeding, online advertising, and fanpage development. - Industries: F&B, Finance, Kid's products, Vehicle,..., and so on

- Conduct the Asia's Travel market analysis - Update the francophone market research & analysis in terms of 5G/ VoLTE/ eSIM products. - Build the travel business ecosystem in terms of eSIM products

1. Brand Management - Recruit, train and lead the Marketing Department with 3 functional teams: Brand, Creative, and CRM - Create marketing strategies for 6 dine-in brands and launch a new e-commerce brand during the Covid-19 pandemic. - Conduct market research, analyze for more insight on current consumer trends. - Manage activations and Marketing budget 2. Communication: - Build multi-channel communication strategies and direction for the 7 above brands - Be in charge of multi-channel communication plans, activities, and content: PR, social media, and online communities such as vnexpress, vietcetera, elle.vn,…, and so on. - Build & develop business relations with media partners, KOLs, hot communities, and other vendors. - Cross-functionally communicate in the internal company. 3. Sale: - Conduct sales by analyzing product's category (overtime, restaurant, store, behavior,...) - Field visit with operation team to evaluate activities and support the line. 4. Projects/Events - The Running Bean – 33 Mac Thi Buoi’s grand-opening ceremony - Techcombank Ho Chi Minh City International Marathon 2021

Lead a five-member team in implementing MarCom campaigns and driving sales: - Deploy brand essence to improve brand equity and position in the market. - Ensure that brand image and content are in compliance with brand guidelines across mediums. - Monitor and analyze communication performance and conduct market intelligence on monthly basis to keep updated with trends and other players. - Manage communication campaigns and develop creative concepts to carry out on digital platforms such as website, YouTube channel, Instagram, Facebook, Google ad network… and so on. - Oversee opportunities and risks to propose plans and solutions, e.g.: create activation plans and manage the implementation of e-commerce campaigns to support revenue on the occasion of Covid-19. - Manage outsourcing agencies to produce materials and organize events. - Manage multi-stakeholder to carry out related tasks Projects: - ”Trăng Thu” Festival 2019: workshops, vegetarian cuisine performances and live music nights - “Tet ta 2020” seasonal markets with traditional specialties and giftsets.

Lead brand reposition campaign in the high-end segment after renovating brand identity to increase brand awareness and engagement: - Manage the implementation of the Corporation Identity Program. - Build brand equity by running communication campaigns that reach 150,000 targeted audiences in the HCMC convention market. - Create plans and activities to recruit new customers in the low season. - Control & increase website rank, manage digital campaigns and analyze reports via Alexa, Google Analytics, social channels (Facebook, YouTube, Instagram…), searching tools…

• Built the strategy & made the annual and quarterly Marketing plan for Fshare.vn – the No.1 sharing & storage service based on cloud-computing in Vietnam market. • Presented & defended the plan in front of the BOD. • Assisted in the execution of the project and reported to Head of Marketing & the Project Manager • Managed the Company’s resources and maintained the relationship with suppliers so as to reach the final KPI • Took responsibility of a Marketing executive team of 5 people and mentored 2 interns. • Noted Achievements: - Over – reach 115% the number of NRU in quarter I, 2016 - Contributed to reach the targeted revenue in quarter I, 2016 • Projects on hand: [Product innovation] - New function: Follow folder & Notification - New product: Fsend.vn – share file up to 20GB without register

In the Sales areas, my contributions and achievements as below: • Identified business opportunities and selling the prospects • Maintained the relationship with clients. • Clients: Terra Motors, URC, Everpia, Dunlopillo, TTC Group, Viettourist, Lazada… • Noted Achievements: - Gained 15 temporary and 4 annual contracts in almost 1 year. - Over – Reached the targeted revenue of December, 2014, March & April 2015 In the Account areas, my contributions and achievements as below: • Made the proposal and master plan based on client’s brief. • Presented in all communications and meeting attendance. • Assisted in the execution of the project. • Managed the Company’s resources in order to provide marketing services to nominated accounts to meet revenue targets and the committed KPI to clients • Brand in charge: S750 & A2000 (Terra Motors Viet Nam), Rong Do (URC), Everon (Everpia), TTC Travel (TTC Group)… • Noted Achievements: - Rewarded as the Most Valued Person in March & April, 2015 and Quarter II, 2015. • Project on hand: - Led and executed Rong Do’s promotion campaign to increase the Brand Awareness with targeted audience from 18 to 28 year old. - Developed and executed Terra Motors’ new product launch campaign to enhance visibility for A2000 & S750’s image - Created and executed Digital Marketing plan for brand TTC Travel to build brand equity to targeted office-working consumers.