Theo Capelani

- Pilotage global des leviers marketing B2B et B2C pour soutenir la croissance d’une agence d’intérim spécialisée BTP. - Analyse des données de churn et mise en place de plans d’action rétention en lien avec les équipes Ops. - Développement de la prospection outbound via scraping (Sales Nav) et campagnes automatisées Hubspot. - Lancement et suivi de campagnes LinkedIn Ads B2B (lead gen), avec qualification téléphonique et passation aux sales. - Côté B2C, animation des bases candidats par job alertes et amélioration de l’expérience multicanal (app, email, WhatsApp, SMS). - Implication forte dans la conduite du changement : onboarding des nouveaux commerciaux, formation aux outils marketing et management d’un profil junior.

With the french startup YouScribe (digital library), I work on cross-functional digital issues with the final mission of increasing service retention and usage. ▪️ Paid acquisition: conception and operationalization of action plans in order to optimize traffic and sales. ▪️ Marketing Automation: nurture users' attention and interest threw cross canal automated sequence. ▪️ Data & CRM: Ensure the data collection is sorted, reliable and growing through the CRM. ▪️ Responsible of digital marketing scope from building strategies and action plans to its execution. Day to day project management, coordinating with IT and content teams on product roadmap. ▪️ achievements : X10 user email collected per month. X4 content consumption per engaged user. X 2 mobile application users. X 2 DAU/MAU on engaged audiences. Rollout from conception to production of a Gamification/ loyalty program within Orange telco partnership in West Africa.

Within the pedagogical team of the ILCS Rabat, I had the opportunity to teach 3 distance courses to Bachelor and Master students : ▪️ New Media studies ▪️ E-marketing : AARRR framework, Online media strategies (Paid, Earned, Owned), funnel marketing, user expérience, marketing automation, SEO ▪️ Marketing 2.0: application through an operational group project from scratch to online publication and results monitoring

▪️ Build digital growth strategies for african and french clients, ranging from multinational corporation to startups. ▪️ Ensure customer relations and execute their action plan to perform on lead generation, new customer acquisition or traffic retention, using the following marketing levers. ▪️ Consulting services : - Traffic management, Paid Ads, Lead Generation. - Marketing automation, drip marketing. - Growth B2B; Cold emailing, Copywriting, liquid syntax, scrapping. - Website production and SEO optimization - Data collection

Within the Digital Experience team of Disney France, I was in charge of coordinate Cinema, DVD and VOD digital release campaigns. ▪️ Project Management : Digital Partnership / Social Media initiative / Competition and Give Aways ▪️ Paid Ads : Digital Media campaign management / elaboration of digital media Plan and Recommendations / Digital Assets Production / Monitoring and Optimization / Reporting ▪️ Press Relation Online : Press Release / Exclusive Content Deal / Editorial Placement Technical Skills : Photoshop / Excel / Google Softwares Human Skills : Collaborator Relation / Deal Negociation / Team Work Cinema Digital Campaigns : Into the Woods / Tinkerbell and the Neverbeast / Avengers; Age Of Ultron / Ant-Man DVD and VOD Campaigns : Maleficient / Planes 2 / Guardians of the Galaxy/ Bears / Into the Woods / Big Hero 6 / Star Wars Digital Collection / Live Action Cinderella / Avengers; Age Of Ultron

JurisCampus is an inovating E-learning Start-Up. I was in charge to increase there e-reputation using digital levers. ▪️ Conception and Realisation of promotional Youtube videos (Custommer Testimony) ▪️ Digital Partnership : Specific Social NetWorks / Collaborators ▪️ Web Content Editor : Articles / Facebook Post / Tweets ▪️ E-mailings : Production / Monitoring / Reporting ▪️ Search and Social Media Recommendation : SEA / SEO / Facebook / Twitter / Linked In ▪️ Best-practices Observation Technical Skills : Google Analytics /Adobe Premiere / Sarbacane (e-mailing) / Joomla (CMS) Human Skills : Proactivity / Independant

I was in charge to animate the website and the social networks of a Professional Basketball Club. I was also responsible of the host game organization. - Web Redaction : Articles / Players Interview - Community Management : Competitions / Live Tweet - Creative assets Production - Event Project Management (Weekly) Human Skills : Public Relation

Under the supervision of the Clermont-Ferrand Mayor's e-reputation specialist consultant, I was in charge to produce content for the institutional city website. - Articles : Production and Scheduling - Digital Project Management for special Event - Digital Vigilence Technical Skills : Spip (CMS)