Théo Michel

Strategy and copywriting support for agencies, mainly in the video game industry: - Tender response strategy - Advertising campaign strategy - Social network content strategy - Copywriting - Concept & script writing - Branding - Brand platform Accounts: Ubisoft, Riot Games, Warner Games, Hoyoverse, Balanciaga, Tumi, Amber Malt, UIMM, Kinepolis, Renault, Accor.

Strategic planner and copywriter on a wide range of accounts with diverse local and national issues - Brand platform - Advertising strategy - Employer branding strategy - Writing creative briefs - Leading creative teams - Project management and pitch - Copywriting Accounts : Bob's Beer, Decathlon, Euralis, Lidea, Flex On, Forge Adour, Wikicampers, Landes Attractivité, A-Qui-S, Actemium, Beer Up, Bernadet, Maison Adam, Sogeca, Somocap, Vin de Tursan, Ville de Biarritz, Agglomération Pays Basque.

Strategic planner on various digital-oriented subjects and development of the agency's new business strategy: - Brand platform - Communication strategy - Social network strategy and editorial line - Branding - Employer branding - CRM / PRM - Agency's Pitch - Emailing strategy - Website strategy Accounts: AEP, ALT-UP, Demos, Grohe, Kuoni, La Baleine, Lazard, Parachut, Skipper NDT

Brand strategy consultant with a majority of consulting assignments for BtoB players: - Brand architecture - Program launches - Positioning of offers and brands - Drafting of BtotB and BtoC strategic recommendations - Drafting of competitive benchmarks - Drafting of market research - Drafting of creative inspiration documents Accounts: Action contre la faim, Renault Trucks (tender won), ENGIE, Hub One, Atlantic, Kaporal, Cofidis, EGIS

Strategic planner for BtoC accounts with a strong consumer focus - Drafting of market, consumer and competition studies - Drafting of creative insights - Drafting of inspirational trend books - Drafting of strategic recommendation presentations - Drafting of creative briefs - Active participation in tender processes Customers: Alpro, Provamel, Ubisoft, TOP14, ProD2, Vbet (tender won), Kayak, Rémy Martin