Théophile Dupin
Professeur d’Economie et Gestion
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
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À propos
Introduction
Brand strategist and economics professor with 5+ years expertise in market research, competitive intelligence, and strategic positioning. Led brand platform development for global clients and conducted qualitative research for major corporations like Carrefour and IFOP. Specialized in trend analysis, SEO content strategy, and transforming complex insights into actionable business recommendations.
Expérience de travail
Professeur d’Economie et Gestion
Lycée Jules Siegfried
mars 2024 - Présent
2 ans 8 mois
Paris, France
Matières enseignées : - Anglais - Atelier Professionnel - Communication - Culture Économique Juridique et Managériale - Droit - Économie - Gestion des relations clients et fournisseurs - Management et science de gestion numérique - Soutien et développement de la PME
Brand Strategist
FreelanceFreelance
sept. 2019 - Présent
7 ans 2 mois
Paris, France
- Brief calls - Website management - Articles SEO optimization & publication schedule - Trends analysis and insight reporting - Product analysis (application pain points, risks and benefits analysis and recommandations, brand speech, immersive and logical frameworks UX analysis) - Competitors benchmark - Positioning analysis and recommandations Occasional missions : - Guest speaker in Design & Architecture School - Trends market semiotics analysis
Personal goal pursuit
Career Break
mars 2023 - juil. 2023
5 mois
Qualitative Research Officer
GROUPE IFOP
sept. 2022 - mars 2023
7 mois
Paris, France
- External agencies communication - Depth individual interviewing & focus group animation - Interpreting the analysis, identifying trends, undercovering micro/macro consumers strategies - Translating findings into accessible, engaging and useful outputs to share with the wider organisation - In a high impactful visual report
Media Research Analyst
Contalto
juil. 2021 - oct. 2022
1 an 4 mois
Paris, France
- Tagging and classifying day-to-day major medias brand content campaigns - Analyzing campaigns metadata, content analytics and visuals - SEO keywords and perimeter definition
Market Research Officer
Sémaphore Conseil
août 2020 - mars 2021
8 mois
Paris, France
- Banks products/actors daily competitive intelligence (mostly savings & payments solutions sector) - Writing and publishing monthly newsletter - Designing new trends and innovative social observatory offer - Updating customers database
Competitive Intelligence
CarrefourFreelance
déc. 2019 - mars 2020
4 mois
7620 Paris, Danemark
One of the biggest retail company in the world (Over €80 billion in revenues in 2019) - Daily monitoring on retail/global national and international news to feed the marketing intern plateform - Ad'hoc marketing/retail trends studies
Branding Consultant
Labbrand
mars 2019 - oct. 2019
8 mois
7620 Paris, Danemark
Labbrand is a consulting society specialized in branding. They help company to grow, build and disrupt their identity with multi-cultural and cross-curricular approach. - Trends & competitors landscape analysis and benchmark - Positionning strategy - Brand platform - Naming
Formation
Lycée Pierre d'Ailly
Baccalauréat
2011 - Présent
15 ans 10 mois
Université Lumière Lyon 2
Master
2017 - 2018
1 an 1 mois
Université de Limoges
Master 2 (M2)
2016 - 2017
1 an 1 mois
Université de Picardie Jules Verne (Amiens)
Licence
2012 - 2016
4 ans 1 mois